Reid All About it
JANUARY 26, 2024
I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open.
Nimble AMS
JUNE 27, 2022
When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. In addition to electing key members to your leadership team, help your members feel heard by asking them what industry issues they encounter.
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Higher Logic
JUNE 28, 2018
Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. When I got a chance to pore over the results, I saw a lot of fascinating responses from the survey portion of the report. Do your low vanity metrics mean marketing automation isn’t working for you?
Higher Logic
MAY 20, 2020
Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Try hosting weekly or monthly meetings, instead of sending out lots of emails, to create more personal relationships with your members. Onboard New Members.
Higher Logic
NOVEMBER 21, 2018
Adobe’s recent study about email marketing revealed more about these reactions to personalization. After all, Accenture Innovative found that almost all consumers (91 percent) are more likely to shop with brands who personalize their experience. And what’s more , they’ve grown to expect it. But first….
MemberClicks
SEPTEMBER 20, 2023
Utilizing effective medical association software and technology benefits your organization by enabling: Automation By simplifying and streamlining your processes, your software gives you and your staff the time and energy back to invest in your association’s mission and improve your member engagement and member experience.
Membersuite
JULY 16, 2021
For example, ask them to fill out an interest inventory or have a membership ambassador ask about their career stage, position, and volunteer experience/interests. You can also collect data via brief polls and surveys, member portal forms, and after renewal. Encourage members to update their profiles.
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