Communications Email Marketing Member Experience Survey 
Higher Logic
JANUARY 31, 2019
When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. Use member data to strengthen communication. Kim Lear, Keynote Speaker, #HLSF18.
Reid All About it
JANUARY 26, 2024
I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open.
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Higher Logic
MAY 20, 2020
Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities. Use Webinars to Communicate. Onboard New Members. We're doing weekly events, all about fostering deeper connections between you and your members.
Association Adviser
OCTOBER 13, 2016
Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. Create a master calendar with dates & times for all member touchpoints: [link] @AssocAdviser.
MemberClicks
FEBRUARY 9, 2023
One of the most effective ways to recruit new members is to let them know about your benefits. That means clearly communicating your organization’s value proposition. But that’s where a marketing plan can help. So, email marketing should be one pillar of your membership marketing plan.
Higher Logic
NOVEMBER 21, 2018
Adobe’s recent study about email marketing revealed more about these reactions to personalization. After all, Accenture Innovative found that almost all consumers (91 percent) are more likely to shop with brands who personalize their experience. Creating a private online community can help you keep your member data secure.
GrowthZone
JUNE 21, 2021
To put it simply, an AMS provides chambers of commerce with an all-in-one member management system to: Streamline operations. Manage membership data and communications. FEATURES: Member management. Communications module. Custom member portal. Member prospector. Board member reporting. Email marketing.
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