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The Fee-for-Service Model Migration

Plexus Consulting

Associations that recognized changes in the nation''s socio-economic structure-such as the factthat most people change jobs several times in their career-were quick to develop and promotethose products and services the market was demanding. Their principal interest is to provide valuedproducts and services to their target market.

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Status and Time: Two More Member Motivations

Associations Now

In “ How Concerns About Status Affect New Product Adoption ,” we hear from Christophe Van den Bulte, marketing professor at the Wharton School of the University of Pennsylvania, who explains that there is more nuance to the old adage “keeping up with the Joneses.” Status Seekers. When I spoke with Heidi K.

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Association Brain Food Weekly: 4.10.20

Reid All About it

The weekly list of free educational events and resources for the association community… Virtual association survey. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Event communications. More info/register.