Reid All About it
APRIL 12, 2019
Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Tom Whatley, Content Marketing Institute ). Gabrielle Canon, The Guardian ).
Associations Now
JULY 12, 2019
workers did some sort of freelance work in the past year, according to a survey from the Freelancers Union and UpWork. Associations that market their learning courses and provide more affordable membership rates are likely to better entice and support freelancer members. Also: Does diversity training work? About 35 percent of U.S.
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Associations Now
MAY 16, 2016
While many see this as detrimental to the future of membership organizations, Pennsylvania State University Brandywine professor Laura Guertin, a member of and blogger for the American Geophysical Union (AGU), assures us that memberships still have an important purpose. Guertin notes a significant gap that the survey appeared to overlook.
Forj
JULY 5, 2017
See the sessions below, and also read our blogs on the topic for more information: Designing Member Engagement into your Website and Using an LMS to Enhance Marketing and Increase Sales. Using Member Personas for Smarter Marketing and Increased Engagement . There is no “one size fits” all approach to membership marketing.
SCD Group
NOVEMBER 13, 2014
Fully 67 percent called it their top membership priority, according to a survey by Marketing General, a membership consultancy. Almost 9 out of 10 ranked it “very critical” in a survey by Tate & Tryon, a Washington accounting firm that specializes in non-profits.
Plexus Consulting
APRIL 7, 2014
Associations that recognized changes in the nation''s socio-economic structure-such as the factthat most people change jobs several times in their career-were quick to develop and promotethose products and services the market was demanding. Their principal interest is to provide valuedproducts and services to their target market.
Associations Now
NOVEMBER 19, 2014
In “ How Concerns About Status Affect New Product Adoption ,” we hear from Christophe Van den Bulte, marketing professor at the Wharton School of the University of Pennsylvania, who explains that there is more nuance to the old adage “keeping up with the Joneses.” Status Seekers. When I spoke with Heidi K.
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