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Association Brain Food Weekly: 4.12.19

Reid All About it

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. In this post, he focuses on data management and digital strategy. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. More info/register.

LMS 276
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3 Topics for Medical Society Execs to Watch

Forj

Three overarching topics caught my eye at the upcoming AAMSE Annual conference in Minneapolis : MACRA and the QPP, Member Engagement Strategies, and Professional Development. Member Engagement Strategies. Using Member Personas for Smarter Marketing and Increased Engagement . AAMSE Sessions on the Topic.

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Association Brain Food: 1.13.23

Reid All About it

It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. Membership benchmarks.

Revenue 39
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The Fee-for-Service Model Migration

Plexus Consulting

Associations that recognized changes in the nation''s socio-economic structure-such as the factthat most people change jobs several times in their career-were quick to develop and promotethose products and services the market was demanding. Their principal interest is to provide valuedproducts and services to their target market.

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Association Brain Food Weekly: 4.10.20

Reid All About it

The weekly list of free educational events and resources for the association community… Virtual association survey. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Event communications.

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Sift Skills: The Value of Big Data for Associations

Associations Now

For example, in many organizations the education staff has some data, the marketing staff has different data, and even more data has been gathered from purchases and surveys. If you’re trying to increase retention, change your marketing campaign for a group that you think has lower retention,” she says. “So Varied Approach.

Texas 40
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Captivology: The Science of Capturing People’s Attention

Beth Kanter

These examples came from an experiment conducted by Dr. Deborah Small of the University of Pennsylvania’s Wharton School, an expert in human decision-making. She asked 121 students to fill out a short survey in exchange for five dollars. Which one would people likely donate to?