Remove leverage-marketing-power-social-proof
article thumbnail

Association Brain Food: 3.17.23

Reid All About it

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

Revenue 205
article thumbnail

Association Brain Food Weekly: 12.3.21

Reid All About it

Because IT departments are isolated from the core business , Joe Peppard believes they prevent organizations from being “innovative, agile, customer-focused and digitally transformed.” A CDO “will not only help to quickly grow your business but will also allow your organization to take risks that it might not have otherwise taken.”

Revenue 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food Weekly: 7.23.21

Reid All About it

If you are interested in the current trends in charging for webinar registrations and sponsorships, I urge you (or the person at your organization who knows your webinars best) to participate in a Leading Learning/Tagoras survey , which closes tonight. Marketing General Inc. Presenter: Dr. Randy Whetstone, Jr., Host: Fridays@4.

Video 195
article thumbnail

Association Brain Food: 12.1.23

Reid All About it

Impexium recommends proving you’re an organization they can trust, delivering benefits they value, and having processes and systems that facilitate member referrals, new member onboarding, testimonials, social presence, and member feedback. To attract young members , you must recruit in ways that make sense to them. Content calendars.

Arlington 266
article thumbnail

Association Brain Food Weekly: 2.12.21

Reid All About it

I want us to embrace this moment in time as a forced proof of concept that we can evolve and move rapidly… take advantage of this crazy time to catch up to how your members, partners and community are currently living.” Don’t underestimate the power of a walk. Presenters: Harneet Singh, Director of Marketing, Preseem.

Revenue 370
article thumbnail

Association Brain Food: 6.24.22

Reid All About it

It’s a good start, for sure, but you know your market segments best. The biggest mistakes organizations make with cybersecurity—and how to avoid them. I was going to make this cauliflower piccata recipe but our area lost power during a windy thunderstorm on Friday night. Member recruitment. Quick hits. Tessa Davis ).

Video 39
article thumbnail

Association Brain Food Weekly: 11.8.19

Reid All About it

The weekly list of free educational events and resources for the association community… The digitalNow 2020 call for presentations is open. WBT Systems describes how higher ed is now competing with associations in the lifelong learning market. Presenters: Jennifer Prozinski, Partner, Venable LLP. Long live the topic!”.