Reid All About it

AUGUST 4, 2017

After the AMS Fest in Chicago, I gathered my thoughts about the future of the AMS in a guest post for ReviewMyAMS. If you’ve ever implemented an AMS or led up some other type of change effort, you know how much your success depends on understanding why your colleagues resist change. CDT – Chapter Roundtable (Chicago IL).

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Chicago Massachusetts LMS Guidelines 150

WBT Systems

APRIL 25, 2017

Associations around the world face a common challenge — how to remain relevant and expand their footprint in their particular domain. and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations. Membership is open to U.S.

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Reid All About it

SEPTEMBER 22, 2017

Heed this advice from a content marketing agency that knows its stuff, RepCap, about the two things you need to run a great content marketing program. – How to Curate: Putting Curation in Practice. Maximizing Lead Gen: Why B2B Webinars Earn High Grades in Marketing Playbook. Host: American Marketing Association.

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Reid All About it

JUNE 30, 2017

LMS provider WBT Systems explains how to plan and market an online learning challenge that creates industry buzz and momentum for further learning. Learn how to define and measure engagement, and how to track that measurement based on retention and recruitment. CDT – Chapter Roundtable in Chicago.

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Chicago DC Washington LMS 153

Reid All About it

JULY 14, 2017

Digital entrepreneurs are discovering how to make lots of money in what was once association territory: online courses and membership communities. WBT Systems reveals some of the tactics used by these online entrepreneurs to develop, test and market their six-figure-revenue-generating [wow] online courses. Host: ASAE Marketing Council.

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Reid All About it

SEPTEMBER 29, 2017

HubSpot explains how online search habits are changing and how topic clusters and pillar pages can improve your website’s SEO performance. As a content marketing writer, I love it when the sales and marketing teams collaborate on content ideas. Marketing automation software is no longer a ‘nice-to-have’ technology.

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Reid All About it

OCTOBER 27, 2017

Make a checklist out of this one: Kylee Coffman at DelCor Technology Solutions explains how to make Google love your association website. “ Next Generation LMS: Apps, Authoring and Curation. Learn what the new rules around CME and performance/quality improvement mean, and how to prepare for implementation. 1 CAE credit.

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Reid All About it

JUNE 2, 2017

If you can’t make it to AMS Fest in Chicago next week , stay tuned for my reports. LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. Learn how to craft the perfect pitch. Wed/Thu June 7-8 – AMS Fest in Chicago.

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Reid All About it

APRIL 19, 2019

Billhighway explains how to work with your chapters to give new members the personal touch during their orientation and onboarding experience. Hosts: Billhighway and Mariner Management & Marketing. From acquisition to renewal, how you best use your tech stack is the key to retaining members and acquiring new ones.

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Reid All About it

APRIL 21, 2017

Over the last year, Ben Martin CAE has been covering the moves of private equity firms in the association technology market on his theNird.org blog—the “NIRD” stands for Not-for-Profit Investments Research Department. Switching focus now: are you getting the most from your investment in your learning management system (LMS)?

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Reid All About it

JANUARY 5, 2018

Discover how you can showcase your association’s successful membership, marketing and communications campaigns by submitting an application for ASAE’s annual Gold Circle Awards. Learn how to apply for the awards, what the judges are looking for, and the ROI of applying. CST – Chapter Roundtable in Chicago IL. Host: ASAE.

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Reid All About it

JULY 7, 2017

If your association is only using your learning management system (LMS) for online courses and other professional development programs, you’re missing out on additional ROI, says WBT Systems. They suggest ten additional and unconventional ways to get more value from your LMS. CDT – Chapter Roundtable in Chicago. 1 CAE credit.

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Reid All About it

SEPTEMBER 28, 2018

The weekly list of free educational events and resources for the association community… We’re seeing “an influx of spending and a massive increase in content creation, but a lack of content marketing strategy,” says Jimmy Daly. Follow his advice for developing a content marketing strategy. CDT – Chapter Roundtable in Chicago IL.

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Reid All About it

NOVEMBER 24, 2017

WBT Systems explains how learning pathways benefit your industry, association, and learners , and how to get started. She explains why this exercise is so important and how to do one yourself. Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Location: Columbia MD.

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Chicago Recruiting Recruitment Video 150

Reid All About it

MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. How to keep your resolution to read more. ( TechRepublic ).

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GlowGlobally

SEPTEMBER 10, 2009

Market & Biz Plan. « Emerging Market Strategy Seminars – Chicago and DC in August. MCI Launches E-Learning Services for Non-US Market. Until recently the demand within other regional markets in Europe among EU-based associations has been far less bullish. Market & Bus Planning (44).

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Reid All About it

AUGUST 30, 2019

Billhighway describes how you can help your chapters overcome typical volunteering and leadership challenges. MemberSuite shares eight ways you can use word-of-mouth marketing to increase membership. How to survive content by committee. Rusty Weston, Content Marketing Institute ). How to respond? Wed 9/4 at 1 p.m.

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Reid All About it

SEPTEMBER 6, 2019

They explain how to earn and reward learner loyalty. CDT – Partnership Professionals Network Idea Exchange (Chicago IL). How to respond? Location: Chicago IL. CDT – Digital Transformation 2019: Now, Next Year and Beyond (ASAE Technology Section Council Roundtable – Chicago IL). Location: Chicago IL.

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Reid All About it

JUNE 29, 2018

WBT Systems explains how to create a really good RFP for a new learning management system (LMS) for your association. By now it’s proven that content marketing works if you do it the right way. HubSpot shares eight content marketing practices that will serve you well now and into the future. *All Location: Chicago IL.

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Reid All About it

JULY 20, 2018

DelCor looks at how the CIO job is evolving in the association industry and elsewhere. Is your LMS evolving? WBT Systems explains why your LMS provider (and other tech vendors) should have a product roadmap. The 2018 Membership Marketing Benchmarking Report. Host: Marketing General, Inc. 1 CAE credit. 1 CAE credit.

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Reid All About it

JULY 12, 2019

Struggling with a limited marketing budget? Mighty Citizen turns 20 this year, and to celebrate they’re giving away $25,000 in free marketing services to one lucky mission-driven organization. Find out how you can use regional markets outside the US as an incubator or safe-haven in which to innovate, experiment and adapt.

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Reid All About it

AUGUST 24, 2018

Charlotte Muylaert at Billhighway explains how to retain chapter leaders and prevent them from burning out and checking out. And that’s just one of the reasons why a learning management system (LMS) can be a game changer for members and associations , says WBT Systems. Mon 8/27 at 2 p.m.* – Marketing for Membership Growth.

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Reid All About it

AUGUST 31, 2018

In the latest post in their series about the different people involved in an LMS implementation on the vendor side, WBT Systems explains what their developers and quality assurance testers are doing behind the scenes to ensure an LMS meets the client association’s requirements and expectations. More info/register. Tue 9/4 at 2:30 p.m.

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Reid All About it

JULY 5, 2019

Learn how to leverage chapters as a channel to reach new audiences, tap into (and boost) chapters’ unique ability to provide community and optimize the member experience, and leverage chapter experiences to drive community influencers. Hosts: Billhighway and Mariner Management & Marketing. Find out how crossing systems (e.g.,

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Reid All About it

OCTOBER 7, 2022

It’s much better to get this news well before your project begins so you can figure out how to juggle these tasks with your regular workload. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Revisiting membership practices.

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Reid All About it

APRIL 13, 2018

Billhighway talked to Courtney McNair Bulger, vice president for membership and chapter relations for NAIOP, to find out how they did it. Does your email marketing program deliver the way you want it to? Last week, WBT Systems explained how to prepare a business case for a new LMS. Host: Marketing General Inc.

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Reid All About it

APRIL 20, 2018

You might want to take a look at this post from LMS provider WBT Systems about the benefits of outsourcing instructional design. and how to get the right statistics to prevent national and chapter level members from leaving. Solving the Marketing Puzzle. Host: ASAE Marketing Section Council. Lunch provided. 1 CAE credit.

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Social Media Chicago Tools Washington 37

Reid All About it

SEPTEMBER 21, 2018

When you implement new technology, like an AMS or LMS, you don’t usually meet the brainiacs behind the scenes who created the software and map out the future of that software. WBT Systems peels back the curtain to introduce the players on the LMS development team and explains how they decide which new features to develop.

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Reid All About it

NOVEMBER 9, 2018

While we’re on the topic of Creative Commons images, the Art Institute of Chicago opened up their collection. WBT Systems explains how they work, how they benefit your association and members, and how to get them going. and how to get the right statistics to prevent national and chapter level members from leaving.

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Chicago DC Washington Software 174

Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. How to check for inclusive language in Microsoft Word. Rob Woodgate, How to Geek ). Hear ways to limit procrastination as well as how to better prioritize and plan. Remote work models. Mon 2/8 at 11 a.m. –

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San Diego Price Strategy Education 370

Reid All About it

MAY 12, 2017

– Buying an LMS Today to Meet the Learning Needs of Tomorrow. Learn how mindfulness is implemented in meetings and how it can impact attendees in a technology-driven world. 2017 Membership Trends: How to Grow Your Program in a Changing Environment. *All times are Eastern Daylight Time unless otherwise noted.

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Raleigh North Carolina Chicago Technology 150

Reid All About it

NOVEMBER 2, 2018

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Many of my content marketer friends, acquaintances, and clients will appreciate this one. Here’s how to get yours if you’re in that unfortunate position. (

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Reid All About it

FEBRUARY 23, 2018

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. Learn why and how to get your organization’s staff and board engaged in your program. Usability Tips for a Seamless LMS. LMS Discussion.

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DC Washington LMS Social Media 79

Reid All About it

OCTOBER 26, 2018

How to Leverage Resilience Strategies and Performance Science the Army Way. Find out how to assess the quality of motivation and the culture of innovation within your organization. You’ve probably wondered from time to time, or maybe all the time, how does my event program compare to the rest of the market? Host: BizBash.

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Reid All About it

SEPTEMBER 7, 2018

Mark Prevost at Billhighway shares how NAIOP adapted their Toronto chapter’s mentoring program and rolled it out to their entire chapter network. WBT Systems provides advice for LMS training during and after implementation. Still not sure how inbound marketing could work for your association? Sutter Group ). 1 CAE credit.

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Reid All About it

FEBRUARY 24, 2023

Cierra Loflin at Superpath identifies the telltale signs of an underperforming blog and shares the turnaround advice of three content marketers who inherited mediocre blogs. Host: UST Education Speakers: Jeff Horne, Co-Founder, CEO, Wicket Steve Shock, VP Marketing, Wicket Marketing Technology Specialist Tue 2/28 at 12 p.m.

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Leading Learning

AUGUST 20, 2020

In this post, we aim to highlight and categorize a range of platform options and also to provide guidance on how to go about selecting a virtual conference platform. LMS-Based Conference : Platforms built on top of learning management system (LMS) capabilities. Often used more for marketing / lead generation events.

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