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APRIL 19, 2024

If you work with chapters, components or affiliates, this post will give you a sense of how it will feel to hang out with your community at CEX: Association Component Exchange hosted by Billhighway, Impexium and Mariner Management in Chicago on May 7 or in DC and online on May 10. Education + mentoring. More info/register. to 3:30 p.m.

Newsletter 250

Newsletter Content Social Media Education 250

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MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m. 1 CAE credit. More info/register. Hear ideas for collecting non-dues revenue (sponsorship, job boards, merch, etc.),

Chicago 205

Chicago Education Certificate Revenue 205

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JANUARY 31, 2020

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. MemberSuite explains how to help members develop relationships and have experiences that will give them a sense of belonging and community.

Chicago 221

Chicago Massachusetts DC Washington 221

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DECEMBER 10, 2021

How to Have a Career Development Discussion with Your Boss. Learn how to prepare for the career development meeting and initiate the discussion with your boss, and what to ask close out the discussion with a plan. Recruitment & Retention: How to Overcome the Great Resignation. Fri 12/10 at 4 p.m. – Host: Fridays@4.

Chicago 195

Chicago Social Media Education Recruiting 195

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JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Associations Now

NOVEMBER 17, 2019

To meet future trends while being mindful of ROI requires meeting planners to think beyond typical, expensive destinations such as New York, Chicago and Washington, D.C. The Content Marketing Institute created highly interactive education and networking sessions using innovative spaces in the city’s Flats East Bank area.

Cleveland 103

Cleveland How To Ohio Chicago 103

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FEBRUARY 7, 2020

Billhighway explains how to prevent the worst from happening when chapters outsource services and hire staff. A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). How to become an Excellent Public Speaker. Location: Chicago IL.

Chicago 243

Chicago Baltimore Education Content 243

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JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Michelle Bruno at DAHLIA+ Agency gathers advice from several event and association consultants on how AI can help event planners. . AI and event planning.

Tools 195

Tools Education Newsletter Chicago 195

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JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. We all know that and think we do it, but her examples show us how often we don’t. Location: Chicago IL.

Revenue 205

Revenue Content Chicago Leadership 205

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JANUARY 10, 2020

Billhighway explains how to handle and prevent chapter data privacy issues —another post in their series on chapters in crisis. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. How to Double Your Nonprofit’s Facebook Fundraising. Elise Dopson, Databox ).

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LMS Software Chicago Washington 243

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JUNE 23, 2023

As Sheri Jacobs and Lisa Boylan say, AI policies “serve as essential guardrails, guiding associations on how to manage and harness the power of AI technology effectively.” Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Event apps. Fri 6/23 at 12 p.m. More info/register.

Metro 195

Metro Strategy Technology Marketing 195

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JANUARY 3, 2020

Just one quick hit this week because I haven’t been reading much beyond fiction lately: 20 great books for content marketers published in 2019 (and one in 2020). Ann Gynn, Content Marketing Institute ). CST – The Pros and Cons of Having Corporate Partners (Chicago, IL). Location: Chicago IL. More info/register.

Chicago 259

Chicago New Jersey Arlington Committee 259

Association Leaders

APRIL 27, 2020

We’ve dealt with figuring out how to work and school from home. We’ve learned how to shop for everything online and put in place decontaminating procedures for all our packages, groceries, and really anything that enters our house. We are afraid of things we don’t understand.

Chicago 170

Chicago Leadership Team Marketing 170

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AUGUST 4, 2017

After the AMS Fest in Chicago, I gathered my thoughts about the future of the AMS in a guest post for ReviewMyAMS. If you’ve ever implemented an AMS or led up some other type of change effort, you know how much your success depends on understanding why your colleagues resist change. CDT – Chapter Roundtable (Chicago IL).

Chicago 150

Chicago Massachusetts LMS Guidelines 150

Associations Now

SEPTEMBER 6, 2017

PCMA’s Convene 26th Annual Meetings Market Survey found that “Despite the continued improving economy, most meeting organizers are still being asked to cut back on meeting expenses, and the majority (63 percent) have been asked to focus on reducing F&B expenses.” staff a buffet), and focus on seasonal ingredients. .”

Cost 73

Cost Chicago How To Discount 73

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NOVEMBER 9, 2018

While we’re on the topic of Creative Commons images, the Art Institute of Chicago opened up their collection. WBT Systems explains how they work, how they benefit your association and members, and how to get them going. and how to get the right statistics to prevent national and chapter level members from leaving.

Chicago 174

Chicago DC Washington Software 174

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JULY 14, 2017

Digital entrepreneurs are discovering how to make lots of money in what was once association territory: online courses and membership communities. WBT Systems reveals some of the tactics used by these online entrepreneurs to develop, test and market their six-figure-revenue-generating [wow] online courses. Host: ASAE Marketing Council.

Chicago 166

Chicago Minnesota DC Process 166

.orgSource

OCTOBER 31, 2023

Leadership, or how to navigate fast-moving digital markets and we’ll be sharing what we learned. More importantly, we’re going to explain how we think you need to strategize for an uncertain future. How can we stay ahead of the competition? How careful do I need to be? We wrote two books on Association 4.0

Chicago 110

Chicago Innovation Revenue Certificate 110

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DECEMBER 22, 2017

Discover how you can showcase your association’s successful membership, marketing and communications campaigns by submitting an application for ASAE’s annual Gold Circle Awards. Learn how to apply for the awards, what the judges are looking for, and the ROI of applying. CST – Chapter Roundtable in Chicago IL. Host: ASAE.

Nashville 153

Nashville Chicago DC Maine 153

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JUNE 30, 2017

LMS provider WBT Systems explains how to plan and market an online learning challenge that creates industry buzz and momentum for further learning. Learn how to define and measure engagement, and how to track that measurement based on retention and recruitment. CDT – Chapter Roundtable in Chicago. 1 CAE credit.

Chicago 153

Chicago DC Washington LMS 153

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SEPTEMBER 22, 2017

Heed this advice from a content marketing agency that knows its stuff, RepCap, about the two things you need to run a great content marketing program. – How to Curate: Putting Curation in Practice. Maximizing Lead Gen: Why B2B Webinars Earn High Grades in Marketing Playbook. Host: American Marketing Association.

North Carolina 222

North Carolina Arlington DC Washington 222

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JUNE 2, 2017

If you can’t make it to AMS Fest in Chicago next week , stay tuned for my reports. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Learn how to craft the perfect pitch. Wed/Thu June 7-8 – AMS Fest in Chicago. Location: Chicago IL.

Raleigh 150

Raleigh Chicago DC Washington 150

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JANUARY 25, 2019

WBT Systems explains what you really need to think about when developing and marketing education for all generations. How to quickly check if a link or website is safe. How to Get the Attention of the New Congress. Quick, change everything about your educational programs because these young folks are soooo different.

Chicago 170

Chicago DC Content Washington 170

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APRIL 21, 2017

Over the last year, Ben Martin CAE has been covering the moves of private equity firms in the association technology market on his theNird.org blog—the “NIRD” stands for Not-for-Profit Investments Research Department. CDT – Billhighway Chapter Roundtable (Chicago). Location: Chicago. Tue 4/25 at 12 p.m. CAE credits.

DC 170

DC Chicago Washington Learning Management System 170

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FEBRUARY 3, 2017

If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. Find out how to use the power of foresight effectively to better your association. How to ID and Avoid Problem Causes. Location: Chicago IL. Tue 2/7 at 2 p.m. – CAE credit.

Los Angeles 158

Los Angeles Chicago North Carolina America 158

Reid All About it

MAY 26, 2017

I’d wager that many associations appoint a staff/member team to work on D&I because they think they should, not really understanding why it’s important and how it can impact their organization and people. This good post from WBT Systems: how to help members develop a learning habit. What else did I read this week? Host: Bizzabo.

Raleigh 150

Raleigh North Carolina Texas Chicago 150

Reid All About it

FEBRUARY 3, 2017

If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. Find out how to use the power of foresight effectively to better your association. How to ID and Avoid Problem Causes. Location: Chicago IL. Tue 2/7 at 2 p.m. – CAE credit.

Los Angeles 150

Los Angeles North Carolina Chicago America 150

Reid All About it

SEPTEMBER 8, 2017

Another must read: McKinley Advisors provides a detailed checklist of sorts to see if your association has adapted to the new marketing reality. Mon 9/11 at 12 p.m.* – 10 Data Management Tips to Boost Marketing. – How to Bring Teams Together around Digital Projects with Simple Collaboration Techniques. 1 CAE credit.

DC 153

DC Chicago Washington Project 153

Reid All About it

APRIL 29, 2016

And, I’ll see how the rest of my week shapes up. I’d love to go to Chicago for the AMS Fest, but…too many conferences, too little time and money, sort of like books. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Speaker: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

APRIL 29, 2016

And, I’ll see how the rest of my week shapes up. I’d love to go to Chicago for the AMS Fest, but…too many conferences, too little time and money, sort of like books. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Speaker: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

.orgSource

SEPTEMBER 19, 2023

Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. Sherry Budziak and Kevin Ordonez Kevin Ordonez and I will be kicking off the day sharing our perspectives on how to navigate Industry 4.0., Pendo, Founding Member of Chicago Law Partners, LLC.

Revenue 88

Revenue Chicago Leadership Content 88

Reid All About it

JANUARY 26, 2018

WBT Systems explains what to do if one of your online courses fails , how to identify the problem and what to do about it. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. How to ask your boss for time to learn new things. Keep learning! Ethereum explainer. (

DC 225

DC Washington millennials Chicago 225

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SEPTEMBER 29, 2017

HubSpot explains how online search habits are changing and how topic clusters and pillar pages can improve your website’s SEO performance. As a content marketing writer, I love it when the sales and marketing teams collaborate on content ideas. Marketing automation software is no longer a ‘nice-to-have’ technology.

Arlington 150

Arlington DC Washington Chicago 150

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NOVEMBER 24, 2017

WBT Systems explains how learning pathways benefit your industry, association, and learners , and how to get started. She explains why this exercise is so important and how to do one yourself. Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Location: Columbia MD.

Chicago 150

Chicago Recruiting Recruitment Video 150

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JANUARY 5, 2018

Discover how you can showcase your association’s successful membership, marketing and communications campaigns by submitting an application for ASAE’s annual Gold Circle Awards. Learn how to apply for the awards, what the judges are looking for, and the ROI of applying. CST – Chapter Roundtable in Chicago IL. Host: ASAE.

Nashville 150

Nashville eBook DC Chicago 150

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JULY 28, 2017

Learn how to become an influencer and engage your biggest influencers as a recruitment tool. Find out how to engage students and millennials and lead them to the membership funnel. Learn why a written social media policy is so valuable and how to begin creating one for your nonprofit. CDT – Chapter Roundtable (Chicago IL).

Chicago 150

Chicago Washington DC Social Media 150

Mariner Management

JUNE 23, 2022

Tips on how to prepare are leaders for change through training: Train chapter leaders to define meaningful outcomes , i.e., have them ask how many members are engaged, what is the market penetration, did we move the advocacy needle? It’s not how many events you held. It’s not how registrations per se.

Chicago 62

Chicago DC Leadership Member Engagement 62