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JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Technology decisions.

Technology 195

Technology Chicago Education System 195

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MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m. 1 CAE credit. More info/register. Hear ideas for collecting non-dues revenue (sponsorship, job boards, merch, etc.),

Chicago 205

Chicago Education Certificate Revenue 205

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JULY 7, 2023

You can also use parts of the template for other technology selection projects since prospective vendors will need much of the same information. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. 1 CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

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DECEMBER 10, 2021

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. How to Have a Career Development Discussion with Your Boss. Recruitment & Retention: How to Overcome the Great Resignation.

Chicago 195

Chicago Social Media Education Recruiting 195

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JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. We all know that and think we do it, but her examples show us how often we don’t. . Audience personas. 1 CAE credit.

Revenue 205

Revenue Content Chicago Leadership 205

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JUNE 23, 2023

They describe how technology can help your association do this by strengthening your organization’s culture. As Sheri Jacobs and Lisa Boylan say, AI policies “serve as essential guardrails, guiding associations on how to manage and harness the power of AI technology effectively.” Marketing benchmarks. Event apps.

Metro 195

Metro Strategy Technology Marketing 195

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FEBRUARY 7, 2020

Billhighway explains how to prevent the worst from happening when chapters outsource services and hire staff. A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). How to become an Excellent Public Speaker. Location: Chicago IL.

Chicago 243

Chicago Baltimore Education Content 243

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JANUARY 10, 2020

In this MIT Technology Review article , he said, “What they wrote was remarkable, and remarkably consistent.”. Billhighway explains how to handle and prevent chapter data privacy issues —another post in their series on chapters in crisis. Mike Murray, Content Marketing Institute ). Elise Dopson, Databox ). Tue 1/14 at 1 p.m. –

LMS 243

LMS Software Chicago Washington 243

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NOVEMBER 9, 2018

While we’re on the topic of Creative Commons images, the Art Institute of Chicago opened up their collection. WBT Systems explains how they work, how they benefit your association and members, and how to get them going. and how to get the right statistics to prevent national and chapter level members from leaving.

Chicago 174

Chicago DC Washington Software 174

.orgSource

OCTOBER 31, 2023

Leadership, or how to navigate fast-moving digital markets and we’ll be sharing what we learned. More importantly, we’re going to explain how we think you need to strategize for an uncertain future. How can we stay ahead of the competition? How careful do I need to be? We wrote two books on Association 4.0

Chicago 110

Chicago Innovation Revenue Certificate 110

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JULY 14, 2017

Digital entrepreneurs are discovering how to make lots of money in what was once association territory: online courses and membership communities. WBT Systems reveals some of the tactics used by these online entrepreneurs to develop, test and market their six-figure-revenue-generating [wow] online courses. Host: ASAE Marketing Council.

Chicago 166

Chicago Minnesota DC Process 166

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AUGUST 4, 2017

After the AMS Fest in Chicago, I gathered my thoughts about the future of the AMS in a guest post for ReviewMyAMS. If you’ve ever implemented an AMS or led up some other type of change effort, you know how much your success depends on understanding why your colleagues resist change. Host: ASAE Technology Section. 1 CMP credit.

Chicago 150

Chicago Massachusetts LMS Guidelines 150

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JUNE 30, 2017

Prepare your association for the inevitable ransomware attack , say the guys at DelCor Technology Solutions, and, of course, they tell you how. LMS provider WBT Systems explains how to plan and market an online learning challenge that creates industry buzz and momentum for further learning. 1 CAE credit. Thu 7/6 at 1 p.m.

Chicago 153

Chicago DC Washington LMS 153

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DECEMBER 22, 2017

Life gets better when you have a new AMS, but heed this advice from Aptify before you plunge in: every new AMS (or any technology) project needs a change management team. More advice, this time from DelCor Technology Solutions on what your association needs to know before jumping on the Office 365 bandwagon. Location: Chicago IL.

Nashville 153

Nashville Chicago DC Maine 153

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JANUARY 26, 2018

WBT Systems explains what to do if one of your online courses fails , how to identify the problem and what to do about it. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. How to ask your boss for time to learn new things. Keep learning! CB Insights ).

DC 225

DC Washington millennials Chicago 225

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JANUARY 25, 2019

WBT Systems explains what you really need to think about when developing and marketing education for all generations. How to quickly check if a link or website is safe. How to Get the Attention of the New Congress. Quick, change everything about your educational programs because these young folks are soooo different.

Chicago 170

Chicago DC Content Washington 170

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DECEMBER 4, 2020

Dr. Michael Tatonetti, CAE, explains how to overcome your colleagues’ (or leadership’s) fear of raising sponsorship prices —an argument that gets into goals, costs and value. Understand the elements of the statement of functional expense and how to make it meaningful to your audience. How to Maximize Your Engagement in Industry 4.0.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

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NOVEMBER 26, 2021

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. The Profitability of an Engaged Workforce: How to Engage, Motivate and Inspire (Keynote Speaker Series). More info/register.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

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JUNE 2, 2017

I’m looking forward to spending a few days next week talking and thinking about association technology. If you can’t make it to AMS Fest in Chicago next week , stay tuned for my reports. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Host: PCMA.

Raleigh 150

Raleigh Chicago DC Washington 150

.orgSource

SEPTEMBER 19, 2023

Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. Sherry Budziak and Kevin Ordonez Kevin Ordonez and I will be kicking off the day sharing our perspectives on how to navigate Industry 4.0., Pendo, Founding Member of Chicago Law Partners, LLC.

Revenue 88

Revenue Chicago Leadership Content 88

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SEPTEMBER 29, 2017

HubSpot explains how online search habits are changing and how topic clusters and pillar pages can improve your website’s SEO performance. As a content marketing writer, I love it when the sales and marketing teams collaborate on content ideas. Marketing automation software is no longer a ‘nice-to-have’ technology.

Arlington 150

Arlington DC Washington Chicago 150

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FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. How to check for inclusive language in Microsoft Word. Rob Woodgate, How to Geek ). Hear ways to limit procrastination as well as how to better prioritize and plan. Remote work models. Mon 2/8 at 11 a.m. –

San Diego 370

San Diego Price Strategy Education 370

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SEPTEMBER 8, 2017

Another must read: McKinley Advisors provides a detailed checklist of sorts to see if your association has adapted to the new marketing reality. And finally, an optimistic opinion from an economic historian: “A long-wave theory of technological and economic change suggests the financial malaise that began in 2007 may be about to end.”

DC 153

DC Chicago Washington Project 153

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NOVEMBER 24, 2017

The weekly list of free educational events for the association community… CB Insights published one of the best explainer posts I’ve read about blockchain technology. WBT Systems explains how learning pathways benefit your industry, association, and learners , and how to get started. Location: Columbia MD. 1 CAE credit.

Chicago 150

Chicago Recruiting Recruitment Video 150

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APRIL 21, 2017

I expect we’ll hear more announcements in the near future about the acquisition of other association technology firms. Over the last year, Ben Martin CAE has been covering the moves of private equity firms in the association technology market on his theNird.org blog—the “NIRD” stands for Not-for-Profit Investments Research Department.

DC 170

DC Chicago Washington Learning Management System 170

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APRIL 19, 2019

Billhighway explains how to work with your chapters to give new members the personal touch during their orientation and onboarding experience. Hosts: Billhighway and Mariner Management & Marketing. Technology is at the center of engaging and understanding members through each stage of the member journey. 4 CAE credits.

DC 170

DC Washington Chicago LMS 170

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SEPTEMBER 22, 2017

Heed this advice from a content marketing agency that knows its stuff, RepCap, about the two things you need to run a great content marketing program. – How to Curate: Putting Curation in Practice. Maximizing Lead Gen: Why B2B Webinars Earn High Grades in Marketing Playbook. Host: American Marketing Association.

North Carolina 222

North Carolina Arlington DC Washington 222

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APRIL 29, 2016

I’d love to go to Chicago for the AMS Fest, but…too many conferences, too little time and money, sort of like books. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Speaker: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. Speaker: Joshua Peskay, Vice President, RoundTable Technology.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

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APRIL 29, 2016

I’d love to go to Chicago for the AMS Fest, but…too many conferences, too little time and money, sort of like books. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Speaker: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. Speaker: Joshua Peskay, Vice President, RoundTable Technology.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

DECEMBER 1, 2017

If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do. How do you compete in online education if you only have a tiny budget ? Have you ever wondered how your association’s culture impacts your ability to be innovative? Technology isn’t the only success factor. Location: Chicago IL.

North Carolina 158

North Carolina Chicago Washington DC 158

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JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. In Smart Brevity: The Power of Saying More with Less , Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. More info/register. .

Project 195

Project Tools Revenue Metro 195

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MAY 12, 2017

Your weekly list of free webinars and events for the association community… How are associations using learning technologies? If you work for a membership organization, please participate in the Association Learning + Technology survey. The new CIO is more than a technology manager. Don’t you want to know?

Raleigh 150

Raleigh North Carolina Chicago Technology 150

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JANUARY 5, 2018

Discover how you can showcase your association’s successful membership, marketing and communications campaigns by submitting an application for ASAE’s annual Gold Circle Awards. Learn how to apply for the awards, what the judges are looking for, and the ROI of applying. CST – Chapter Roundtable in Chicago IL. Host: ASAE.

Nashville 150

Nashville eBook DC Chicago 150

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FEBRUARY 1, 2019

Billhighway brings us a conversation between two component relations professionals (CRPs) about a wide range of topics, including marketing chapter membership in rural communities, selling organizational memberships, measuring chapter performance, and more. Learn how to address the regulatory implications once legislation has been passed.

Certificate 107

Certificate Chicago DC Washington 107

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FEBRUARY 3, 2017

If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. Find out how to use the power of foresight effectively to better your association. How to ID and Avoid Problem Causes. Location: Chicago IL. Tue 2/7 at 2 p.m. – CAE credit.

Los Angeles 158

Los Angeles Chicago North Carolina America 158

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MAY 26, 2017

I’d wager that many associations appoint a staff/member team to work on D&I because they think they should, not really understanding why it’s important and how it can impact their organization and people. This good post from WBT Systems: how to help members develop a learning habit. What else did I read this week? Host: Bizzabo.

Raleigh 150

Raleigh North Carolina Texas Chicago 150

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APRIL 14, 2017

The association tech market is a hot destination for private equity and many in our community think more acquisitions are likely to come. Billhighway explains how to build a case for joint membership and the issues you need to consider when implementing it. Presenter: Marc Bornstein, vice president of content marketing, ON24.

Content 150

Content Chicago Marketing DC 150