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MAY 12, 2023

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model. Newsletters.

Chicago 200

Chicago Newsletter Mooc Education 200

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JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. We all know that and think we do it, but her examples show us how often we don’t. Location: Chicago IL.

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Revenue Content Chicago Leadership 205

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FEBRUARY 7, 2020

Billhighway explains how to prevent the worst from happening when chapters outsource services and hire staff. A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). How to become an Excellent Public Speaker. JR Raphael, Fast Company ).

Chicago 243

Chicago Baltimore Education Content 243

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Michelle Bruno at DAHLIA+ Agency gathers advice from several event and association consultants on how AI can help event planners. . AI and event planning.

Tools 195

Tools Education Newsletter Chicago 195

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JANUARY 10, 2020

Billhighway explains how to handle and prevent chapter data privacy issues —another post in their series on chapters in crisis. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. How to Double Your Nonprofit’s Facebook Fundraising. Elise Dopson, Databox ).

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LMS Software Chicago Washington 243

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JULY 14, 2017

Digital entrepreneurs are discovering how to make lots of money in what was once association territory: online courses and membership communities. WBT Systems reveals some of the tactics used by these online entrepreneurs to develop, test and market their six-figure-revenue-generating [wow] online courses. Host: ASAE Marketing Council.

Chicago 166

Chicago Minnesota DC Process 166

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APRIL 19, 2019

The weekly list of free educational events and resources for the association community… If you haven’t already, you must read New Member Engagement Study , a collaboration between Kaiser Insights, Dynamic Benchmarking, 12 research partners and 160 association professionals. Member Engagement Scoring. 4 CAE credits.

DC 170

DC Washington Chicago LMS 170

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JUNE 2, 2017

If you can’t make it to AMS Fest in Chicago next week , stay tuned for my reports. LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. Learn how to craft the perfect pitch. Wed/Thu June 7-8 – AMS Fest in Chicago.

Raleigh 150

Raleigh Chicago DC Washington 150

Mariner Management

JUNE 23, 2022

Tips on how to prepare are leaders for change through training: Train chapter leaders to define meaningful outcomes , i.e., have them ask how many members are engaged, what is the market penetration, did we move the advocacy needle? It’s not how many events you held. It’s not how registrations per se.

Chicago 62

Chicago DC Leadership Member Engagement 62

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NOVEMBER 26, 2021

The Profitability of an Engaged Workforce: How to Engage, Motivate and Inspire (Keynote Speaker Series). Learn the five levels of employee engagement, where everyone stacks up in loyalty to their organization and coworkers, and how each level affects the others. Host: American Marketing Association.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

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JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. In Smart Brevity: The Power of Saying More with Less , Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. More info/register. 1 CAE credit.

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Project Tools Revenue Metro 195

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FEBRUARY 2, 2018

The weekly list of free educational events for the association community… Amanda Kaiser (aka Smooth The Path) and Dynamic Benchmarking just published the New Member Engagement Study. WBT Systems explains this rewarding mindset and how you can develop your intrapreneurial chops. CST – Chapter Roundtable in Chicago IL.

Chicago 93

Chicago Nashville DC eBook 93

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JULY 7, 2017

Are you seeing disconnects between the marcom team’s activities and how registrations, product purchases, or course enrollments are showing up? CDT – Chapter Roundtable in Chicago. and how to get the right statistics to prevent national and chapter level members from leaving. Location: Chicago IL. Duration: 1 hour.

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Washington DC Chicago LMS 150

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APRIL 28, 2017

Your weekly list of free webinars and events for the association community… If you’re not heading to ASAE’s Marketing Membership & Communications Conference (aka MMC) next week, glom onto the hashtag #MMCCon like the rest of us and follow along on Twitter. Presenter: Myllisa Patterson, director of marketing, CrowdCompass by Cvent.

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Utah Georgia Project Chicago 150

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OCTOBER 27, 2017

Make a checklist out of this one: Kylee Coffman at DelCor Technology Solutions explains how to make Google love your association website. “ The Halfway Rule ,” as explained by Amanda Kaiser at Smooth the Path, is one that no association should forget, especially when it comes to dealing with newer and younger members. 1 CMP credit.

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LMS millennials Blended Learning System 150

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AUGUST 30, 2019

Billhighway describes how you can help your chapters overcome typical volunteering and leadership challenges. MemberSuite shares eight ways you can use word-of-mouth marketing to increase membership. How to survive content by committee. Rusty Weston, Content Marketing Institute ). How to respond? Wed 9/4 at 1 p.m.

Chicago 34

Chicago DC Analysis Content 34

Associations Now

AUGUST 19, 2018

At a time when opinions of networks like Facebook and Twitter are wavering and Snapchat is losing momentum, leading associations in other marketing directions , Pinterest might prove a fairly stable Plan B. Here’s a checklist on how to attract and keep members engaged online, from YourMembership. Thank Us Later.

Chicago 40

Chicago Conference Member Engagement Report 40

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SEPTEMBER 6, 2019

They explain how to earn and reward learner loyalty. CDT – Partnership Professionals Network Idea Exchange (Chicago IL). How to respond? Location: Chicago IL. CDT – Digital Transformation 2019: Now, Next Year and Beyond (ASAE Technology Section Council Roundtable – Chicago IL). Location: Chicago IL.

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Chicago LMS New York Content 37

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AUGUST 24, 2018

Charlotte Muylaert at Billhighway explains how to retain chapter leaders and prevent them from burning out and checking out. How do you differentiate your B2B technology company from competitors? A few quick hits before we get to this week’s list of free webinars: Facebook page engagement has dropped 50%, according to new data.

Chicago 37

Chicago Innovation Washington Charlotte 37

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JULY 20, 2018

.* – How Does Your Association Compare? The 2018 Membership Marketing Benchmarking Report. Hear about the findings from the 10th anniversary edition of the Membership Marketing Benchmarking Report. Host: Marketing General, Inc. Promote Your Content Effectively to Drive Member Engagement. 1 CAE credit.

LMS 30

LMS DC Washington Chicago 30

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MARCH 3, 2023

They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Learn how to know which channels are right for your event and organization and how you can use new channels to tell your brand story and promote your events.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

OCTOBER 7, 2022

It’s much better to get this news well before your project begins so you can figure out how to juggle these tasks with your regular workload. Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. airlines and how we, the people, lose out on that deal.

Blended Learning 41

Blended Learning Education Video Conference 41

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AUGUST 31, 2018

Jimmy Daly at Animalz writes about five content marketing power laws that will help you reach your marketing (and business) goals. A few quick hits before we get to this week’s list of free webinars: Why listening to members is crucial to becoming an indispensable part of their lives. More info/register. Tue 9/4 at 2:30 p.m.

Chicago 37

Chicago LMS Washington Tools 37

Reid All About it

JULY 5, 2019

– Chapter Workshop: Leverage Chapters to Engage & Grow Membership (Washington DC). Learn how to leverage chapters as a channel to reach new audiences, tap into (and boost) chapters’ unique ability to provide community and optimize the member experience, and leverage chapter experiences to drive community influencers.

North Carolina 34

North Carolina Chicago Washington Handbook 34

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APRIL 20, 2018

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); Solving the Marketing Puzzle. Host: ASAE Marketing Section Council.

Social Media 37

Social Media Chicago Tools Washington 37

Reid All About it

JUNE 1, 2018

If your content marketing isn’t producing the results you expected , you may need to address one of the five issues described by TechHQ. I’ve seen companies struggle because of #4: they don’t create a marketing ecosystem around their content. Rethink your marketing and PR tactics: 53% of journalists in the U.S. PR Daily ).

Puerto Rico 30

Puerto Rico Chicago Tools Washington 30

Reid All About it

APRIL 13, 2018

Billhighway talked to Courtney McNair Bulger, vice president for membership and chapter relations for NAIOP, to find out how they did it. Does your email marketing program deliver the way you want it to? Last week, WBT Systems explained how to prepare a business case for a new LMS. Host: Marketing General Inc.

DC 30

DC Washington Revenue Chicago 30

Reid All About it

NOVEMBER 9, 2018

While we’re on the topic of Creative Commons images, the Art Institute of Chicago opened up their collection. MemberSuite shares the many different ways your association can collect and update member data throughout the membership journey. – How to Use Your “Listening Ears” to Transform Your Website User Experience.

Chicago 174

Chicago DC Washington Software 174

Reid All About it

SEPTEMBER 21, 2018

WBT Systems peels back the curtain to introduce the players on the LMS development team and explains how they decide which new features to develop. A few quick hits before we get to this week’s list of free webinars: Your blog posts must be supported by a content marketing ecosystem. Articulate ). Achurch Consulting ). GenderAvenger ).

North Carolina 34

North Carolina DC Washington New York 34

Reid All About it

DECEMBER 4, 2020

Dr. Michael Tatonetti, CAE, explains how to overcome your colleagues’ (or leadership’s) fear of raising sponsorship prices —an argument that gets into goals, costs and value. – Member ROI Simplified: Safeguarding Your Organization’s Future. How to Maximize Your Engagement in Industry 4.0. Amen, brother.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. How to check for inclusive language in Microsoft Word. Rob Woodgate, How to Geek ). The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI.

San Diego 370

San Diego Price Strategy Education 370

Association Adviser

APRIL 10, 2017

I ultimately ended up getting management jobs in fine dining and catering before becoming involved in the Taste of Chicago (TOC), which at the time was the second-largest outdoor food festival in the world, second only to Munich’s Oktoberfest. So engagement, whatever that means to your organization, is key. We began in small ways.

Education 62

Education Certificate Course Cost 62

Reid All About it

MARCH 20, 2020

As the new COVID-19 reality descended upon us, Lowell Aplebaum was in Chicago to facilitate a strategy session. How to talk to your friends about social distancing when they’re going to bars—or participating in other nonsense. Fri 3/20 at 1 p.m.* – Ask Me Anything, How to Transition Your In-Person Event to a Virtual Event.

North Carolina 221

North Carolina Technology Strategy Revenue 221

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MAY 26, 2017

I’d wager that many associations appoint a staff/member team to work on D&I because they think they should, not really understanding why it’s important and how it can impact their organization and people. This good post from WBT Systems: how to help members develop a learning habit. What else did I read this week?

Raleigh 150

Raleigh North Carolina Texas Chicago 150

Reid All About it

NOVEMBER 2, 2018

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Many of my content marketer friends, acquaintances, and clients will appreciate this one. Here’s how to get yours if you’re in that unfortunate position. (

Chicago 38

Chicago DC Tools Content 38

Reid All About it

SEPTEMBER 7, 2018

A few quick hits before we get to this week’s list of free webinars: Seven tactics for listening to your members—the key to member engagement. Still not sure how inbound marketing could work for your association? Here’s another explanation of how to use inbound marketing for member recruitment.

DC 30

DC Washington Chicago Tools 30

Reid All About it

FEBRUARY 23, 2018

One of the most useful things you can do for your members or customers is to filter through all that crap and find the most valuable, relevant posts for them. The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice.

DC 79

DC Washington LMS Social Media 79