Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model. Impexium explains how your association and members could benefit from offering a tiered membership model. Location: Chicago IL.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. But We Want Your Sponsorship How can an association build non-dues revenue and member engagement all at once?

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Hear about newsletter best practices to increase engagement and curate outside content. Location: Chicago IL. AI and event planning. 1 CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Hear how to qualify an attendee, engage in effective conversations, select motivated staffers, and find staff training resources and worksheets. CST – The Pros and Cons of Having Corporate Partners (Chicago, IL).

LMS 243

LMS Software Chicago Washington 243

Reid All About it

JULY 14, 2017

WBT Systems reveals some of the tactics used by these online entrepreneurs to develop, test and market their six-figure-revenue-generating [wow] online courses. The Next Marketing Department. Hear the findings of the ASAE Marketing Council’s research effort on the changing marketing landscape. Tue 7/18 at 12 p.m. –

Chicago 166

Chicago Minnesota DC Process 166

Reid All About it

JUNE 2, 2017

If you can’t make it to AMS Fest in Chicago next week , stay tuned for my reports. LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. Wed/Thu June 7-8 – AMS Fest in Chicago. Location: Chicago IL.

Raleigh 150

Raleigh Chicago DC Washington 150

Reid All About it

APRIL 19, 2019

The weekly list of free educational events and resources for the association community… If you haven’t already, you must read New Member Engagement Study , a collaboration between Kaiser Insights, Dynamic Benchmarking, 12 research partners and 160 association professionals. Member Engagement Scoring. 4 CAE credits.

DC 170

DC Washington Chicago LMS 170

MemberClicks

OCTOBER 11, 2023

The number of Chicago nonprofits alone (51,940 to be exact), is inspiring to the level of diverse needs and success of not for profit organizations and associations in the state. AD organizes young Black people in Chicago by providing them with political education, leadership development, and revolutionary services.”

Illinois 52

Illinois How To Chicago Software 52

Mariner Management

JUNE 23, 2022

Tips on how to prepare are leaders for change through training: Train chapter leaders to define meaningful outcomes , i.e., have them ask how many members are engaged, what is the market penetration, did we move the advocacy needle? Oct 11 in DC and Oct 13 in Chicago. It’s not how many events you held.

Chicago 62

Chicago DC Leadership Member Engagement 62

Reid All About it

NOVEMBER 26, 2021

Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. Host: Certification Network Group of Chicago. Annie Henderson, Marketing and Communications Manager, ASBO International. Ryan Dohrn, Global Sales and Marketing Advisor. More info/register. 1 CAE credit.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Reid All About it

FEBRUARY 2, 2018

The weekly list of free educational events for the association community… Amanda Kaiser (aka Smooth The Path) and Dynamic Benchmarking just published the New Member Engagement Study. CST – Chapter Roundtable in Chicago IL. and how to get the right statistics to prevent national and chapter level members from leaving.

Chicago 93

Chicago Nashville DC eBook 93

Reid All About it

APRIL 28, 2017

Your weekly list of free webinars and events for the association community… If you’re not heading to ASAE’s Marketing Membership & Communications Conference (aka MMC) next week, glom onto the hashtag #MMCCon like the rest of us and follow along on Twitter. Presenter: Myllisa Patterson, director of marketing, CrowdCompass by Cvent.

Utah 150

Utah Georgia Project Chicago 150

Reid All About it

JULY 7, 2017

Hear how marketing automation is a tool that can shed light on how individuals are interacting with all of your digital touchpoints—web, email, social, and more—so that you can understand buying signals. CDT – Chapter Roundtable in Chicago. and how to get the right statistics to prevent national and chapter level members from leaving.

Washington 150

Washington DC Chicago LMS 150

Reid All About it

JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. How to Sell More by Saying Less With the ABT Agile Narrative Framework Your association and its membership are the source of amazing stories for your content marketing. But storytelling is hard to get right.

Project 195

Project Tools Revenue Metro 195

Reid All About it

AUGUST 30, 2019

MemberSuite shares eight ways you can use word-of-mouth marketing to increase membership. Rusty Weston, Content Marketing Institute ). Create a content marketing strategy in seven “easy” steps. CDT – Partnership Professionals Network Idea Exchange (Chicago IL). Location: Chicago IL. Location: Chicago IL.

Chicago 34

Chicago DC Analysis Content 34

Reid All About it

OCTOBER 27, 2017

Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Marci Thompson, Vice President, Knowledge and Professional Development, Society for Marketing Professional Services. Digital Marketing: Research. For many organizations, digital marketing is a new undertaking.

LMS 150

LMS millennials Blended Learning System 150

Associations Now

AUGUST 19, 2018

At a time when opinions of networks like Facebook and Twitter are wavering and Snapchat is losing momentum, leading associations in other marketing directions , Pinterest might prove a fairly stable Plan B. Here’s a checklist on how to attract and keep members engaged online, from YourMembership. Thank Us Later.

Chicago 40

Chicago Conference Member Engagement Report 40

YourMembership

MAY 15, 2012

Ideas to help you engage, empower and retain members. May 15th, 2012 | Posted in Member Engagement + Retention. an award-winning communications firm based in Chicago, Illinois. Saturating a market with clear, consistent messages for a defined period of time will undoubtedly increase success. Leave a Reply.

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Recruiting Recruitment Tips Tampa 150

Associations Now

MAY 27, 2016

While education is key, there are certain research points that members may value more than others, according to Tony Rossell , senior vice president of Marketing General Incorporated. Photo Op of the Day.

Chicago 44

Chicago Social Media Cost Member Engagement 44

Reid All About it

SEPTEMBER 6, 2019

CDT – Partnership Professionals Network Idea Exchange (Chicago IL). Location: Chicago IL. CDT – Digital Transformation 2019: Now, Next Year and Beyond (ASAE Technology Section Council Roundtable – Chicago IL). Location: Chicago IL. Turn Member Engagement and AMS Data into Effective Marketing.

Chicago 37

Chicago LMS New York Content 37

Reid All About it

AUGUST 24, 2018

Chandar Pattabhiram suggests building a tribe by using evangelistic marketing, community intelligence and, my favorite, educational marketing. A few quick hits before we get to this week’s list of free webinars: Facebook page engagement has dropped 50%, according to new data. Presenter: Brooke Gracey, Marketing Manager, Cvent.

Chicago 37

Chicago Innovation Washington Charlotte 37

Reid All About it

JULY 20, 2018

The 2018 Membership Marketing Benchmarking Report. Hear about the findings from the 10th anniversary edition of the Membership Marketing Benchmarking Report. Host: Marketing General, Inc. Presenters: Tony Rossell, Senior Vice President, and Matt Kerr, Research Manager, Marketing General, Inc. 1 CAE credit.

LMS 30

LMS DC Washington Chicago 30

Reid All About it

JULY 5, 2019

Hosts: Billhighway and Mariner Management & Marketing. Member engagement, client happiness, customer satisfaction—they are all related to User Experience. Learn how to audit your current customer and member journeys, determine where the pain points are, and use design to make an experience intuitive and smooth. .

North Carolina 34

North Carolina Chicago Washington Handbook 34

Reid All About it

AUGUST 31, 2018

Jimmy Daly at Animalz writes about five content marketing power laws that will help you reach your marketing (and business) goals. A few quick hits before we get to this week’s list of free webinars: Why listening to members is crucial to becoming an indispensable part of their lives. CST – Chapter Roundtable in Chicago IL.

Chicago 37

Chicago LMS Washington Tools 37

Reid All About it

MARCH 3, 2023

They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Host: American Marketing Association Speakers: Emily Dick, Director, Demand Generation, and Tiffany Sanford, Assistant Team Lead, Demand Generation, Cvent Tue 3/7 at 2 p.m.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

OCTOBER 7, 2022

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Instructor-led education.

Blended Learning 41

Blended Learning Education Video Conference 41

Reid All About it

APRIL 20, 2018

. – Solving the Marketing Puzzle. Successful marketing is like a puzzle with lots of moving pieces, and it gets more complex every day. Host: ASAE Marketing Section Council. Host: American Marketing Association. Presenter: Mark Bornstein, VP Content Marketing, ON24, Inc. CST – Chapter Roundtable in Chicago IL.

Social Media 37

Social Media Chicago Tools Washington 37

Reid All About it

JUNE 1, 2018

If your content marketing isn’t producing the results you expected , you may need to address one of the five issues described by TechHQ. I’ve seen companies struggle because of #4: they don’t create a marketing ecosystem around their content. Rethink your marketing and PR tactics: 53% of journalists in the U.S. PR Daily ).

Puerto Rico 30

Puerto Rico Chicago Tools Washington 30

Reid All About it

APRIL 13, 2018

The weekly list of free educational events and resources for the association community… NAIOP’s mentoring program engages chapter members of all ages —and what association with chapters wouldn’t want to have something like that? Does your email marketing program deliver the way you want it to? Host: Marketing General Inc.

DC 30

DC Washington Revenue Chicago 30

Reid All About it

NOVEMBER 9, 2018

While we’re on the topic of Creative Commons images, the Art Institute of Chicago opened up their collection. MemberSuite shares the many different ways your association can collect and update member data throughout the membership journey. Presenters: Natalie Cheney, CEO, and Shaun O’Reilly, VP of Marketing, MemberSuite.

Chicago 174

Chicago DC Washington Software 174

Association Adviser

APRIL 10, 2017

I ultimately ended up getting management jobs in fine dining and catering before becoming involved in the Taste of Chicago (TOC), which at the time was the second-largest outdoor food festival in the world, second only to Munich’s Oktoberfest. So engagement, whatever that means to your organization, is key. We began in small ways.

Education 62

Education Certificate Course Cost 62

Reid All About it

SEPTEMBER 21, 2018

A few quick hits before we get to this week’s list of free webinars: Your blog posts must be supported by a content marketing ecosystem. Learn the basics of programmatic advertising and how it can help your association maximize non-dues revenue, drive member engagement, and add advertiser value. Location: Chicago IL.

North Carolina 34

North Carolina DC Washington New York 34

Reid All About it

DECEMBER 4, 2020

Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. More info/register (fee for MPI non-members). Presenters: Molly Marsh, Director of Education and Engagement Design, AMR Management Services. – Association Planner Summit.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Whether you’re using Feathr for retargeting or running your own ad campaigns on LinkedIn, Facebook, or another platform, we’re here to help you level up your advertising game to reach and convert more audience members.

San Diego 370

San Diego Price Strategy Education 370

Reid All About it

MAY 26, 2017

Learn what questions you must ask event tech salespeople, when to think about switching providers, where to look for unbiased platform reviews, and why the event tech market is poised for big changes. Presenter: David Epstein, marketing director, Bizzabo. Host: American Marketing Association. More info/register. Host: Bizzabo.

Raleigh 150

Raleigh North Carolina Texas Chicago 150

Reid All About it

MARCH 20, 2020

As the new COVID-19 reality descended upon us, Lowell Aplebaum was in Chicago to facilitate a strategy session. Kate Ratcliffe, CMP, CommPartners Marketing Manager and former virtual event producer. Colleen Leary, Senior Marketing Events Manager at Alert Logic. Member Engagement: Creating the Member Experience.

North Carolina 221

North Carolina Technology Strategy Revenue 221

Reid All About it

NOVEMBER 2, 2018

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Many of my content marketer friends, acquaintances, and clients will appreciate this one. Marketing Trends to Watch for in 2019. Host: American Marketing Association.

Chicago 38

Chicago DC Tools Content 38