AARC Brings Back 800 Lapsed Members with Automated Win-Back Campaign [Case Study]
Higher Logic
JANUARY 30, 2019
The campaign objective was to reach out to prior members to generate interest and encourage them to rejoin AARC. Read about how AARC automated their online community for better member engagement. Members lapsed in the past 3-6 months. Direct, inviting messaging in two steps: Step 1 is Enroll, Step 2 is Sign up for Class.
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