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AARC Brings Back 800 Lapsed Members with Automated Win-Back Campaign [Case Study]

Higher Logic

The campaign objective was to reach out to prior members to generate interest and encourage them to rejoin AARC. Read about how AARC automated their online community for better member engagement. Members lapsed in the past 3-6 months. Direct, inviting messaging in two steps: Step 1 is Enroll, Step 2 is Sign up for Class.

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5 Reasons Your Executives Don’t Participate in Your Online Community (And How to Fix It)

Higher Logic

Executives who regularly make community part of their workflow, create content, and respond to discussions are more likely to have best-in-class communities. The top reason why association members don’t renew is a ‘lack of engagement with the organization’, according to the 2017 Membership Marketing Benchmarking Report.

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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Website visitors provide their email address in exchange for a download of a tip sheet, checklist, report, or ebook. Include industry-relevant business management classes in your online programs. A learning pathway is a designated route through online classes, courses, and other educational programs. Soft skills.

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Which Association Learning Trends Predictions Came True in 2016?

WBT Systems

4 Ways Education Programs Increase Value for Association Members. Successful Learning Management System Implementation eBook. Improving Learner Engagement among Association Members. WBT Systems has been working with associations for more than 20 years to provide world-class education and certification programs.

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Growing Your Association's Non-Dues Revenue: The Basics

ISAE

Additionally, these revenue streams can even boost member engagement. Offer new paid perks to members like access to exclusive webinars or presentations, courses designed by industry experts, conferences, and more to improve your association’s offerings. Create educational courses that can help members refine their skills.

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Choosing the Best LMS for Your Organization

MemberClicks

Yes, your members will be using your LMS and you’re getting it for them. They need to report success to you and track member engagement. So pay attention to the member-facing experience, look and feel but also to the back end of how the technical side of the software works. Videos, MP3s, eBooks – oh, my!

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Reinventing Association Governance

Association Success

When it comes to innovation in associations, I feel like governance often gets short shrift relative to the impact it could have on strategy and member engagement. The article, by Jeff De Cagna, teases his free ebook, Foresight is the Future of Governing, which I promptly downloaded and dove into. Structure matters.

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