Columbus Communications Events Strategy 
Associations Now
JULY 31, 2019
Marketing departments need a content strategy that aligns with the association’s mission, engages members, and allows for repurposing across multiple channels. Association marketing teams looking to improve their content strategy should focus on three areas—alignment, engagement, and reuse. There was no rhyme or reason, no strategy.
Reid All About it
AUGUST 9, 2019
The weekly list of free educational events and resources for the association community… Our annual family beach vacation is next week—the same time as the ASAE Annual Meeting & Expo (#ASAE19). Jay Daughtry shares his list of 19 moments to celebrate at #ASAE19 in Columbus. Sun 8/11 from 5 to 6 p.m.
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Idea Architects
JUNE 22, 2012
Facilitation Friday #25: Five Keys to Strategy Discussions. When was the last time you were in a session intended to produce good strategy that actually did so? Too often strategy conversations are anything but strategic. Participants bring their past experiences and present expectations to the strategy effort.
Reid All About it
AUGUST 2, 2019
The weekly list of free educational events and resources for the association community… The 11 th edition of MGI’s Membership Marketing Benchmarking Report is now available for download. Here are the educational events scheduled for next week—plus social events going on at ASAE Annual in Columbus.
MemberClicks
JULY 12, 2022
In other words, a tiered dues model enables chambers to stop limiting member organizations’ choices by forcing a one-size-fits-all strategy. Next, it’s time to start communicating the transition to your member organizations. Communicate your changes early, often and everywhere! What are other types of membership models?
MemberClicks
MAY 17, 2022
In fact, getting lapsed members to return to their membership is much easier and cheaper than trying to attract brand new members, and should be one of your key strategies in growing your membership. Use that as part of your re-engagement strategy! A discount on event registration. Offer a discount. And it’s simple.
Reid All About it
OCTOBER 21, 2022
The weekly list of free educational events and resources for the association community…. Event idea theft. At Skift Meetings, Sue Pelletier uncovers an unethical practice that’s been going on for far too long and has frustrated both event planners and other association consultants. Survey invite. Quick hits.
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