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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). Creating a private online community can help you keep your member data secure. But first…. Including offers that have already expired” (22%).

Marketing 149
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Association Brain Food Weekly: 11.13.20

Reid All About it

Participants receive complimentary access to a customizable dashboard allowing you to view the data and download a unique report to guide you, your staff and volunteer leadership. AIANYS, CAE, executive vice president, American Institute of Architects, New York State. Host: New York Society of Association Executives.

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Association Brain Food Weekly: 10.16.20

Reid All About it

The weekly list of free educational events and resources for the association community… The state of associations. Cecilia Sepp, CAE, founder of Rogue Tulips, recently released the findings of their September association survey, What’s Next for Associations. Anna Goldfarb, The New York Times ). Frugal innovation.

Indiana 221
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Report: Terror Risk Tops Safety Concerns for Business Travelers

Associations Now

According to new research from the Global Business Travel Association , concerns about safety always linger in the background for road warriors. London, New York, and Paris as “safe” or “very safe,” even though each has experienced at least one terror attack since 2001.

Report 54