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Association Brain Food Weekly: 2.5.21

Reid All About it

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Remote work models. More info/register. Host: Feathr.

San Diego 370
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5 Ways to Use Experiential Marketing for Events

Expo Logic

Events are connecting with their attendees through new experiential marketing techniques that increase brand engagement and build a stronger connection between them and your brand. Experiential marketing is used to connect with an audience in an interactive and engaging way.

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BIO International Convention 2020: Taking an International 17,000 Attendee Conference Virtual in Under 8 Weeks

Achurch

This year’s convention was scheduled to take place in San Diego, June 8-11, 2020. They had the text communication box open and many of the speakers were online live while the video was playing to interact with attendees and answer questions.

San Diego 108
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Association Brain Food Weekly: 4.9.21

Reid All About it

5 tips to attract and engage the next generation of leaders—excellent advice from members of ASAE’s Healthcare Community Advisory Committee. How to communicate price increases: a timely post if you’re planning to charge a more appropriate amount for your virtual events this year. Johnson Experience Marketing. Quick hits.

San Diego 370
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Association Brain Food Weekly: 3.26.21

Reid All About it

The webinar will cover physical distancing layouts, enforcing mask/sanitization policies, keeping attendees engaged and enjoying the event, lessons learned, and how communication between all parties has never been more important. Carl Winston, Director of the Payne School of Hospitality at San Diego State. More info/register.

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Association Brain Food Weekly: 10.22.21

Reid All About it

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Michelle Schweitz, Marketing Manager, Community Brands.

San Diego 195
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Community NOW Day 3: Education sessions motivate and prepare attendees

Ungrated

Education Session: Covering Your Assets Communities need to have a process driven approach that links investments and reserves,” says Nico March with the March Group in San Diego. She says the tight market has caused a “mass exodus” from the traditional insurance marketplace with communities scrambling for coverage.