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Association Brain Food: 4.5.24

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Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. In a recent survey in fact, over 80% of associations said that they are making non-dues revenue a top priority. Seems like a good place to start. Lessons from the podcast world.

Revenue 256
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Association Brain Food: 4.12.24

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She explains how to get in front of prospects, make an impression on them and communicate the value of membership. They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. Learn about planning a vendor showcase and revenue-generating potential.

Revenue 256
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Association Brain Food Weekly: 10.21.16

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Hear about five web strategies that will help you beat the competition, engage members and prospects, and grow revenue. Location: Maryland Psychological Association, Columbia, MD. Presenters: Lisa Campo, Marketing & Communications Manager, American Council on the Teaching of Foreign Languages. 1 CAE credit. 1 CAE credit.

Survey 150
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Association Brain Food Weekly: 5.29.20

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Discover the 5 levels of subconscious communication to avoid self-sabotage and seize opportunities. Presenters: Stefanie Reeves, Executive Director, Maryland Psychological Association. In cases of cancelled/postponed events, associations are struggling to find ways to save sponsorship revenue. More info/register. 1 CAE credit.

San Diego 259
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Association Brain Food Weekly: 2.25.22

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WBT Systems shares the story of the Texas Restaurant Association (TRA) whose compliance training programs delivered a 465% increase in revenue in the last six months of 2021. Non-dues revenue. Guest Joey Price said, “SHRM prides itself on being the voice of HR. Michael Tatonetti, CPP, CAE, Founder of Pricing for Associations.

Revenue 40
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Association Brain Food Weekly: 4.17.20

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The asparagus in the farmers market is usually triple the price of asparagus on sale in the supermarket, but it tastes so much better, so I always treat myself to a few bunches during the season. Presenters: Alexis Fermanis (moderator), Communications Director at the Society of Industrial and Office Realtors. 1 CAE credit.

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Coronavirus Updates for Association and Events Professionals – What You Need to Know

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The Price of the Coronavirus Pandemic (source: The New Yorker) April 13, 2020 – As April arrived, businesses, large and small, decided not to pay rent, either because they didn’t have the cash on hand or because, with a recession looming, they wanted to preserve what cash they had. Harris, M.D., President, American Medical Association.