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How Associations Can Get Media Traction with Press Releases

Associations Now

Here are six tips associations can use when writing and sending out press releases. Just this month, Associations Now covered the American Bar Association’s new services for homeless youth and the debut of the American Institute of CPAs’ online game to help millennials become financially literate. Release at an odd time. “

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There’s Good News for Conference Content, and a Warning, in New Report

Associations Now

The latest version of Omnipress’ State of the Conference Industry Report finds that content continues to be a significant driver of value for associations. Let’s dive into the report to see where associations are hitting the mark—and where there’s opportunity to increase their visibility and extend their value.

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Daily Buzz: 2020’s Big Meetings Trend? Sustainability

Associations Now

Come 2020, sustainability will be more important to events than ever before, according to CWT Meetings & Events’ M&E 2020 Future Trends Report. The risk of not doing so, as the press release points out, has major consequences for your brand and bottom line. Make the Most of Your AMS.

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Industry Group Aims to Make Diamonds a Millennial’s Best Friend

Associations Now

The Diamond Producers Association announced a new “Real Is Rare” campaign in hopes of earning the affection of millennial consumers who crave authentic connections, according to DPA research. Why aren’t millennials in love with diamonds? In fact, in 2011, Forbes reported a 300 percent increase in sapphire sales.

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The Hourglass Blog: Culture Change is Hard Work

The Hourglass Blog

That’s the first paragraph from a brief on a special report published by the Institute of Medicine (IOM) in 2008. In addition: The report recommends that residency programs provide regular opportunities for sleep each day and each week during resident training. Communication. Developing Millennial Leaders.

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Association Brain Food Weekly: 6.20.16

Reid All About it

Discover why outreach is so important to any PR campaign, and learn how to write an effective press release. – Key Findings from the 2016 Association Email Marketing Benchmark Report. – Closing the Millennials Membership Gap: How to Drive Membership with Freemiums and Sticky Membership . More info/register.

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