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Membership 101: Should You Reward Novelty or Loyalty?

Spark Consulting

The first-time book buyer gets the coupon for a discount off her next purchase. Growth is a result of two complimentary actions: recruitment and retention. All that rewarding of novelty helps with recruitment. Or priority access to the main hotel. And that’s all fine. Definitely keep doing that.

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5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

For an association, hosting events like conferences, networking meetups, and learning sessions is an effective way to bring people who share a common goal or passion together. With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement.

Tips 201
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50 Ways to Increase Membership for Associations or Nonprofits

MemberClicks

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits. Another kind of recruitment event you can host is a bring-a-friend meeting. Offer a discount or promotion.

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50 Ways to Increase Membership for Associations or Nonprofits

MemberClicks

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits. Another kind of recruitment event you can host is a bring-a-friend meeting. Offer a discount or promotion.

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Membership Renewals: Strategies, Processes and Tips

MemberClicks

This makes it way more cost-effective to retain the support of existing members than recruiting, onboarding and engaging new members all the time. Make member benefits your main priority – and message. Give renewing members discounts and rewards. Membership discounts could help incentivize early renewals. It’s a win-win!

Process 52
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7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

For example, use Instagram’s focus on images and videos to advertise how fun and engaging your member meetups and educational conferences are. Discounts on membership dues or custom merch for members of partner organizations. . Hook them in with your main point, and then increase their interest through telling a story.

Strategy 157
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7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

For example, use Instagram’s focus on images and videos to advertise how fun and engaging your member meetups and educational conferences are. Discounts on membership dues or custom merch for members of partner organizations. . Hook them in with your main point, and then increase their interest through telling a story.

Strategy 150