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Managing Learning at your Association Annual Conference

WBT Systems

Organizations offer a wide variety of professional learning opportunities to their members, employees, and partners which range from online courses and webinars, to regional or annual conferences, to classroom-based learning. A recent poll from Association Adviser asked what is the main reason that members attend events?

LMS 210
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How to optimize member marketing with AI

Nimble AMS

Member acquisition Member acquisition is perhaps one of the main reasons your association would form a member marketing strategy. Also consider thanking new members for joining your organization by offering discounts to your annual conference or other big-ticket events. Here are five ways to advance member marketing with AI: 1.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process. Don’t discount thought leadership for the top of funnel audiences. Or offer them a discount on membership? Looking to create even more value for your association in the industry?

Strategy 169
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Membership 101: Should You Reward Novelty or Loyalty?

Spark Consulting

The first-time book buyer gets the coupon for a discount off her next purchase. Maybe the long-term member who always attends your conference would appreciate a free – or deeply discounted – registration. Or priority access to the main hotel. And that’s all fine. Definitely keep doing that.

Discount 165
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En Route For Next-Gen Conference Audiences

Velvet Chainsaw

This is the first of two posts that are intended to be a helpful resource for conference organizers as they develop their attendee succession-plan strategy. Key Indicators For Most Conferences. Don’t schedule committee, board, or invitation-only events during your main program. Josh Packard states. User Experience Design (UXD).

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Partnership v. Membership: What Behavior Do You Want to Encourage?

Spark Consulting

To being with, there are at least two main types: Companies that are your core audience (i.e., That question is not rhetorical. Corporate membership can be complicated. trade associations’ typical members). Companies that are NOT your core audience (i.e., the suppliers who often comprise the associate members).

Discount 199
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Conference Loyalty Programs: The Perks of Earning Points

Associations Now

Research shows that Americans love loyalty programs, which means that your conference attendees and exhibitors do too. Who doesn’t like free or discounted things? With those stats in mind, consider the potential of a loyalty program centered on your association’s conferences and meetings. Attendee Benefits. Exhibitor Perks.