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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process.

Strategy 169
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How to optimize member marketing with AI

Nimble AMS

Member acquisition Member acquisition is perhaps one of the main reasons your association would form a member marketing strategy. Leverage AI to optimize how you communicate with potential members, using communication resources like emails, digital advertising, social media, and more. AI-optimized member onboarding content.

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Membership Renewals: Strategies, Processes and Tips

MemberClicks

These benefits can include: First-choice of booth location for trade shows First access to networking opportunities or events Discounts on ticket sales Sponsorship opportunities or complimentary ads space on your website, job board or event Member spotlight features. Make member benefits your main priority – and message.

Process 52
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7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

For example, use Instagram’s focus on images and videos to advertise how fun and engaging your member meetups and educational conferences are. On Facebook, reach out to existing groups and communities of like-minded people to promote your association. Discounts on membership dues or custom merch for members of partner organizations.

Strategy 157
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7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

For example, use Instagram’s focus on images and videos to advertise how fun and engaging your member meetups and educational conferences are. On Facebook, reach out to existing groups and communities of like-minded people to promote your association. Discounts on membership dues or custom merch for members of partner organizations.

Strategy 150
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6 Ways to Create a Must-Attend Conference

Associations Now

Meetings and conferences are a large percentage of nondues revenue for most associations. Here are five words that all meeting planners would love to hear come out of attendees’ mouths when referring to their conference: “I could never miss it.”. But just how do you create a must-attend conference? Here’s how to get started.

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The Right Way to Sell Association Buyer’s Guide Advertising

YourMembership

Selling advertising in a Buyer’s Guide should focus on building long-lasting relationships with advertisers who may become your conference sponsors or advertise in your print journal and website banners. The main approach in consultative selling is to listen and teach. Consistent communication is crucial to advertiser satisfaction.

Proposal 150