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Association Brain Food: 6.7.24

Reid All About it

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Annual conferences. Redesigning your annual conference is risky but you have to keep appealing to new audiences as they enter and make their way through the workplace. Google doesn’t look kindly on AI-infused content.

Chicago 259
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Video Marketing Strategy: How To Bring Your Brand To Life

CMA Solutions

A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Let’s take a look at how you can bring your brand to life with a strong video marketing strategy: 9 Best Business Video Ideas 1. It’s more than a photo. It’s more than words. time duration) and conversions. Then, a N.J.

Video 52
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Brain Tumor Association to Livestream Select Conference Sessions

Associations Now

With a new livestream option at its annual conference, the American Brain Tumor Association is making sure people can access the information they need. The livestream is part of ABTA’s accessibility strategy that also includes local in-person meetings held across the U.S., Wilson said in a press release.

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Wednesday Buzz: Turn Your Data Into a Story

Associations Now

So you prep a press release, line up some internal experts who are ready to field some interviews, and think that the ensuing press campaign would be a roaring success. This week's #innochat tomorrow is on "Developing Innovation Capabilities" Initial framing post: [link]. Other Good Reads.

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Recommended For You: Personalized Attendee Picks

Associations Now

Attendees want to get the most out of attending a conference. In an article posted on Business Insider late last month, the company’s vice president of product innovation, Chris Jaffe, explained what’s behind its recommendation algorithm. Take a look at the official event app for South by Southwest 2016— SXSW GO —for inspiration.

Austin 40
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Sponsorships: What Do Meeting Organizers and Exhibitors Want?

Associations Now

Most of you already know that associations generate a lot—if not the majority—of their nondues revenue from meetings, tradeshows, and conferences. What ranks highest in uniqueness factor for them is the ability to sponsor specific areas of a meeting or conference.