Reid All About it

APRIL 16, 2021

I liked this one from Jyrki Paananen, co-founder and COO of Brella, who said, “There’s almost an inflated volume of virtual events at the moment and it is challenging to make content the differentiator, so perhaps connections could be the new king.”. Aspiring Black women executives. Quick hits. Tamsen Webster ). 1 CMP credit.

Revenue 363

Revenue Strategy Team Content 363

Association Analytics

FEBRUARY 14, 2022

Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. By sending messages at the right time to the right people, you’ll see upticks in open and click-through rates because they are receiving relevant content that they care about.

How To 169

How To Case Study Cost Revenue 169

Higher Logic

NOVEMBER 1, 2018

This data shows you what kind of content your members like and can help you decide what content strategy to pursue. Digging into your community data can provide you with valuable member insights, which you can use to improve your member experience. Are you over or under-staffing your events?

Report 203

Report Tips Marketing eBook 203

Reid All About it

JUNE 11, 2021

Loyalty strategies. She explains how for-profits are using membership strategies to develop customer loyalty. Johnson II, CMP DES, Chief Diversity Officer & Director of Event Strategy, Talley Management Group Inc. Mike Frost, Co-Founder & Global Recruitment Director, Expocast. Staying away from the office.

Certificate 322

Certificate Technology Communications Revenue 322

Reid All About it

FEBRUARY 18, 2022

Your maturity score tells you the degree to which your organization is effectively using research, branding, marketing, UX design and content, technology, and your team to achieve business goals. And often, traditional broadcasts are about what the association has to offer rather than what the member actually needs right then and there.

Content 39

Content Marketing Tips Strategy 39

Reid All About it

JANUARY 13, 2023

If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. Your Association’s Advocacy Tech Stack: Apps and Strategy for 2023. Recession prep.

Revenue 39

Revenue Education Strategy Leadership 39

Reid All About it

FEBRUARY 11, 2022

Strategy development and facilitation are not the same thing. What does strategy even mean right now as the conditions in which we do business continue to shift? Shane Feldman, CEO, Innivee Strategies. Hear proven strategies for producing lasting event sponsorship success and growing the organizer-sponsor relationship.

Content 39

Content Strategy Technology Analysis 39