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Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds

Associations Now

Getting into the millennial mind (scary, we know) is far from simple when it comes to products they purchase and brands they follow. Gen Y consumers connect the most to apparel and technology brands, the study found, in addition to companies that predate them like Coke and Adidas. It comes down to trust. TARGETED ADVERTISING.

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Transmedia — Making Change Across Mediums

Beth Kanter

I caught up with Danny Alpert at the NTC Conference in Minneapolis, MN where he briefed me on how he is using a “Transmedia” strategy to raise awareness and funding to support homeless services. He graciously agreed to pen this guest post while I was in transit to “down under.” ” Enjoy.

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111 Intriguing Chats for 2011

ChatterBachs

As many of you know, the priority of engaging and connecting is a big one for me- a soapbox- if you will, and I don’t understand those who simply look at social media as a way to promote their agenda, products, and/or services. ahier - Brian Ahier; The Dalles, Oregon; Passionate about healthcare, technology and government 2.0.