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Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds

Associations Now

Getting into the millennial mind (scary, we know) is far from simple when it comes to products they purchase and brands they follow. Gen Y consumers connect the most to apparel and technology brands, the study found, in addition to companies that predate them like Coke and Adidas. It comes down to trust. TARGETED ADVERTISING.

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Associations Live: Mobile bill-pay could carry high costs

Associations Live

From the Minneapolis Star Tribune. Labels: Finance , mobile , Technology. productivity. (2). Technology. (59). Connecting MSAE members and a world of ideas! Monday, June 27, 2011. Mobile bill-pay could carry high costs. Info on tips and safe mobile payment practices. Posted by Kathy Johnson. at 4:28 PM. Newer Post.

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From Policy Hysteria to Best Practice:Recognizing AE Influence : Off.

Off Stage

I think AEs should fully recognize and celebrate the names of our peers in Realtor association management who are on the list*: Mark Allen, CEO, Minneapolis Association of Realtors, and 10k Marketing. · What communications program and technology did you employ? Technology. Russ Bergeron, CEO, MRED, Ltd. Lawsuit. •

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Transmedia — Making Change Across Mediums

Beth Kanter

I caught up with Danny Alpert at the NTC Conference in Minneapolis, MN where he briefed me on how he is using a “Transmedia” strategy to raise awareness and funding to support homeless services. He graciously agreed to pen this guest post while I was in transit to “down under.” ” Enjoy.

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Pessimism and Predictions: Comments on the Commentators : Off.

Off Stage

Look at MRIS, and Minneapolis—shining examples (among many) of how to develop revenue in adjunctive ways, using the strengths inherent in the MLS system itself. Still another is increasing a membership base, and developing new product lines for an expanded audience. The technology is certainly available, but the ROI is not.

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111 Intriguing Chats for 2011

ChatterBachs

As many of you know, the priority of engaging and connecting is a big one for me- a soapbox- if you will, and I don’t understand those who simply look at social media as a way to promote their agenda, products, and/or services. ahier - Brian Ahier; The Dalles, Oregon; Passionate about healthcare, technology and government 2.0.