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Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds

Associations Now

Gen Y consumers connect the most to apparel and technology brands, the study found, in addition to companies that predate them like Coke and Adidas. The brands millennials have grown up with—and stuck with—produce quality products and reliable service, and it’s this consistency that inspires trust, the study reported.

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What Target’s Breach Proves: The CIO’s Role Matters More Than Ever

Associations Now

“I think CIOs are getting more respect,” Tim Scannell, the director of strategic content for the CIO Executive Council, told the wire service. In a 2012 interview with the Minneapolis / St. “They’re winning a seat at the table. ” Some analysts, including Faye Landes of Cowen & Co.,

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Transmedia — Making Change Across Mediums

Beth Kanter

I caught up with Danny Alpert at the NTC Conference in Minneapolis, MN where he briefed me on how he is using a “Transmedia” strategy to raise awareness and funding to support homeless services. He graciously agreed to pen this guest post while I was in transit to “down under.” ” Enjoy.

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111 Intriguing Chats for 2011

ChatterBachs

ahier - Brian Ahier; The Dalles, Oregon; Passionate about healthcare, technology and government 2.0. Dig design, innovation, technology. andreamiller20 - Andrea Miller; Atlanta; Elementary Instructional Technology Specialist. DCgov - Patrick Thibodeau; Washington, DC; DC reporter at Computerworld and blogger at DCBlogs.com.