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Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds

Associations Now

The brands millennials have grown up with—and stuck with—produce quality products and reliable service, and it’s this consistency that inspires trust, the study reported. The advertisement touched on the qualities millennials are drawn to: interaction and conversation via online content they’re already plugged into.

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3 Topics for Medical Society Execs to Watch

Forj

Three overarching topics caught my eye at the upcoming AAMSE Annual conference in Minneapolis : MACRA and the QPP, Member Engagement Strategies, and Professional Development. Have you struggled to find a balance between content and confidence in your writing?

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What Target’s Breach Proves: The CIO’s Role Matters More Than Ever

Associations Now

“I think CIOs are getting more respect,” Tim Scannell, the director of strategic content for the CIO Executive Council, told the wire service. In a 2012 interview with the Minneapolis / St. “They’re winning a seat at the table. ” Some analysts, including Faye Landes of Cowen & Co.,

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Transmedia — Making Change Across Mediums

Beth Kanter

I caught up with Danny Alpert at the NTC Conference in Minneapolis, MN where he briefed me on how he is using a “Transmedia” strategy to raise awareness and funding to support homeless services. He graciously agreed to pen this guest post while I was in transit to “down under.” ” Enjoy.

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111 Intriguing Chats for 2011

ChatterBachs

BrandtKrueger - Brandt Krueger; Minneapolis; Geek Dad, Husband, and Corporate Technology Director for metroConnections, Inc. (A DCgov - Patrick Thibodeau; Washington, DC; DC reporter at Computerworld and blogger at DCBlogs.com. jmeserve - Jason Meserve; Amherst, New Hampshire; Content guy at Constant Contact. Reiki Master.