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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think of their members as customers.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think of their members as customers.

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4 Ways to Elevate Your Next Association E-Learning Course

Fonteva

The last thing you want to do is invest in custom-creating a new e-learning course only to have few members (if any) purchase it. Just like a forgotten instrument, treadmill, or book gathering dust in the corner of your closet, courses that members don’t complete provide little value for your organization. Don’t do this!

Course 52
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Empower association volunteers to boost member engagement

Nimble AMS

Try creating roles in which volunteers can connect more members to your organization, like a moderator or ambassador. A moderator can begin conversations and ensure discussions adhere to your community guidelines. Ambassadors build member engagement within your online community platform by fostering conversation.

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Association Brain Food Weekly: 3.12.21

Reid All About it

I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. Host: American Marketing Association. 1 CAE credit.

Nashville 370
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Association Brain Food Weekly: 10.13.17

Reid All About it

A learning community can make online courses more engaging and enjoyable too, says WBT Systems in their latest post. One of the most fascinating technological developments is the increasing use of artificial intelligence (AI) to deliver a more meaningful and valuable customer and member experience. Host: Marketing General, Inc.

DC 150
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Understanding Membership Types: A Comprehensive FAQ Guide

MemberClicks

Educational development – Offer professional development for your members through a Learning Management System (LMS) on your membership website. This can be through the form of online courses or professional training. You may also want to incorporate gamification to keep things interesting. And who doesn’t love that?

FAQ 52