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Video Marketing Strategy: How To Bring Your Brand To Life

CMA Solutions

A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Let’s take a look at how you can bring your brand to life with a strong video marketing strategy: 9 Best Business Video Ideas 1. It’s more than a photo. It’s more than words. time duration) and conversions. Then, a N.J.

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Meet The Animated Brain Starring in an Association Campaign

Associations Now

According to a press release, the campaign aims to fill what’s seen as a gap in dementia prevention among young children. Her innovative strategy of teaching children who will then engage in dialogue within households to ‘educate-up’ to parents and grandparents while reducing the stigma of dementia is timely,” he stated.

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Four Steps to a Better Member Toolkit

Associations Now

She’s worked on them for the American Staffing Association and the American College of Cardiology, and in her current role as program director for growth at Manufacturers Alliance for Productivity and Innovation, she’s thinking about how toolkits can better serve industry partners. Brainstorm the mission and vision for the toolkit.

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Time for an Untested CEO?

Associations Now

“Leapfrog” CEOs are popular at companies eager to innovate. It’s too early to say whether the “leapfrog CEO” approach, as Torres calls it, is a successful strategy. But creativity doesn’t have to wait till the next executive hire.

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Is New Technology Worth The Investment?

Association Adviser

Tech innovations such as blogging and social media platforms allow associations to host low-cost, two-way communication forums. Using social media to promote existing content, such as an article or a press release announcing new legislation—this is essentially free. This will give a great overview of what others are doing.

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Spillover: Heartbleed’s Big Lessons, One Drop at a Time

Associations Now

I’m, of course, talking about Heartbleed , the massive bug in the OpenSSL encryption protocol that most major sites use. We tend to give our good press a spit-shine and bury the bad news in a press release that few people will ever see. That’s because last week was a bit of a wild one on the security front.

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Association Brain Food Weekly: 6.1.18

Reid All About it

don’t use press releases to find new story ideas. ( Learn about the emerging trends in the certification/education space, ways to increase the value of your program by incorporating one of these trends, and other new and innovative ways other organizations are offering their education. Setting Goals to Execute Your Strategy.