Association Briefings

MAY 6, 2021

They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals. For this post, we’ll use the Pew Research Center’s generational , definitions.

Marketing 52

Marketing millennials Email Marketing Social Media 52

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

JULY 21, 2017

Hotels are constantly seeking new ways to generate profits—from resort fees to room rental to service charges—so planners are being asked to pay for goods and services that were formerly complimentary or discounted. 8 Biggest Mistakes Email Marketers Make and How to Avoid Them. Host: American Marketing Association.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

MemberClicks

OCTOBER 10, 2023

It’s a win-win: nonprofits get the funding they need, and members gain access to exclusive experiences, events, training, discounted services, and other perks. A clear definition ensures your team can smoothly integrate the membership initiative into your nonprofit’s operations.

Software 52

Software Membership Management Newsletter Revenue 52

The Membership Blog

MAY 25, 2011

The newer methods tend to fall into the categories of social media, mobile marketing, website promotion, and direct email solicitation. My answer to the question about which methods are most effective in today’s modern membership environment is: it depends (pretty definitive, huh?). No, I really mean that. It does depend.

Recruiting 28

Recruiting Recruitment Email Marketing Discount 28