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Need to Up Your Nonprofit Email Marketing Strategy?

MemberClicks

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. Is email dead? billion emails were sent every day. In contrast, email is a non-intrusive way to communicate.

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Keeping Email in the Mix: Association Marketing and Young Professionals

Association Briefings

For this post, we’ll use the Pew Research Center’s generational , definitions. Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to each - particularly as it relates to email. By the Numbers So, what do the numbers tell us about email use among millennials and Gen Z?

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Using Member Data: Getting Staff Excited and Taking You First Actions

MemberClicks

Your database likely lets you see how engaged your members really are: who’s opening your emails, who’s attending your events, who’s volunteering, etc. You could send them a coupon for a discount on your next webinar or have a staff member/board member/volunteer give them a call. It’s definitely worth a shot! Absolutely!

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How To Build An Email List For Beginners

Disciple Media

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. Will you use email to augment digital ads?

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

We poured over them and pulled out highlights as well as insights about online education’s role in membership marketing and the membership value proposition. E-learning programs can definitely help associations solve some of the challenges described in these two reports. Email marketing.

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Did You Know: New Members Receive the Majority of Targeted Member Communications

Association Adviser

In a recent online discussion about email marketing volume, Kevin Whorton of Whorton Marketing & Research noted that “Newer members often notice a ‘hunting license’ phenomena — the day before they joined they never heard from you, now they do constantly.

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Legacy Donor Stewardship for Associations: What to Know

ISAE

They’ve chosen to support your organization in a uniquely meaningful way, so special touches and messages are definitely warranted. Prior to that, he ran email marketing for President Obama and served as Campaign Director for MoveOn.org. Finally, stay on the lookout for ways to go the extra mile for your legacy donors.