Associations Now

NOVEMBER 21, 2018

An affinity marketing partnership is a great way to connect your members with vendor discounts or special offers. Instead, you should carefully consider whether members find the vendor’s discounted product a nice benefit or a good deal. Associations want to be so protective of your members—which is definitely a good thing!—but

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MemberClicks

APRIL 26, 2024

There are also a number of possible definitions. If you are sponsoring an event, member discounts can attract members. Social media campaigns should be for a specified period of time and should include discounts, or merchandise incentives to encourage new members to join during this period.

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Association Success

AUGUST 3, 2020

Realizing the immediate need for access to not only the organization’s COVID-19 resources, but also the association’s industry, continued education and professional advancement resources, NASP also began to offer a 50% discount for any material located in its online learning center, no matter the audience’s member status. . “We

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Associations Now

APRIL 5, 2019

But that doesn’t mean direct mail doesn’t have an impact—or that you should discount its value given the right context. And with knowledge of details such as location and demographics handy, targeting is definitely a point of appeal for direct mail. It drives response—without being annoying.

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MemberClicks

OCTOBER 28, 2022

You could send them a coupon for a discount on your next webinar or have a staff member/board member/volunteer give them a call. It’s definitely worth a shot! See if they’d be willing to help promote your event for a discount on registration. Or better yet, who’s not. Absolutely! Convert prospects into members.

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.orgSource

AUGUST 28, 2023

My YouTube examples don’t quite fit this lofty definition. For example, discounts on meetings or membership in exchange for an article or an appearance.) .” Kurtzman believed that thought leaders should help shape the way people think about the world by sharing their ideas and insights and by challenging the status quo.

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MemberClicks

NOVEMBER 1, 2022

7 things you should definitely include in your new member welcome packet. Include everything, from perks and discounts to offers and events. That being said, this is a great time to talk about any discounts and to educate your members on employer paid membership dues as well. . A list of membership benefits.

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Mariner Management

OCTOBER 22, 2020

Offer m embership discount s to those attending the chapter leader workshop s. . On e vents/meetings : Events were definitely a challenge in 2020 , but many associations rose to the occasion with innovative ideas such as splitting conferences into 2 or more half-days as noted above. Found doing virtually was easier to do.

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Spark Consulting

JUNE 20, 2013

I’ve seen figures ranging from 39-49 million, and I find it telling that while it’s easy to get a definitive answer to “how many Boomers are there?” As in, there are somewhere between 72-79 million Baby Boomers, and there are a lot fewer Gen-Xers. ” it is not easy to get the same information on Gen-X.

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WBT Systems

AUGUST 8, 2017

Generational definitions vary but most characterize millennials (or Generation Y) as 21 to 35 year olds. Give young professionals a discount on online education. Millennials will make up nearly half the U.S. workforce by 2020. Encouraging affiliate/associate members to sponsor young professional education.

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Spark Consulting

MAY 5, 2014

In short, 18 was too many, and their aging definitions weren’t keeping up with post-recession conditions in the global investment management industry, anyway, says Michele Liston, CMP, deputy executive director at NICSA. Prior to November 2013, NICSA asked its 170 member companies to join into one of 18 different member categories.

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WBT Systems

JULY 24, 2018

E-learning programs can definitely help associations solve some of the challenges described in these two reports. Another pointed to their new Young Professionals discount on membership dues. The state of association membership. Although challenges exist, the reports paint a rosy picture overall.

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MemberClicks

APRIL 25, 2023

Reward people who take the time to respond to your survey with an incentive like a gift card, an entry into a drawing with a larger prize, or a discount code for membership dues. Not only will it streamline feedback collection for your team, but it will most definitely help you plan better events in the future.

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Associations Now

AUGUST 17, 2018

The National Bicycle Dealers Association announced this week that it would extend its membership to mobile-only operators, a growing sector in the industry that didn’t fit within the traditional definition of the association, in part because they often work without brick and mortar.

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Association Briefings

MAY 6, 2021

For this post, we’ll use the Pew Research Center’s generational , definitions. And while they are somewhat infatuated with social media and texting, they’re definitely a fan of email. Now, we would be culpable if we didn’t include Gen Z in the mix. Anyone born between 1981 and 1996 is considered a millennial.

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Associations Now

NOVEMBER 3, 2016

An affinity marketing partnership is a great way to connect your members with vendor discounts or special offers. Instead, you should carefully consider whether members find the vendor’s discounted product a nice benefit or a good deal. Associations want to be so protective of your members—which is definitely a good thing!—but

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Association Adviser

DECEMBER 15, 2016

Frequent discount offers for products/services they don’t understand yet is seen as advertising, not a helpful member service. Filtering brand-new members for a period while they ramp up before receiving the full volume can help with early adoption and retention.”.

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MemberClicks

OCTOBER 4, 2022

And while there are many ways that you can help tear down this roadblock (discounted fees, payment plans, grants, etc.), one option is to educate potential members on employer-paid membership dues. Do employers pay for professional membership fees?

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ISAE

APRIL 4, 2024

They’ve chosen to support your organization in a uniquely meaningful way, so special touches and messages are definitely warranted. For example, tax benefits and estate planning are major motivators for many planned gift donors. Finally, stay on the lookout for ways to go the extra mile for your legacy donors.

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Higher Logic

SEPTEMBER 12, 2019

When customers start asking for discounts or deals or a modification of their contract, it’s an indication of a few possible things, many of which are risks for churn. If it’s right before renewal, and they’re asking you about modifying the contract, this is a definite indicator they’re thinking about other providers.

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Associations Now

MAY 18, 2016

But pricing for a second audience just adds another layer of complexity: The member discount ought to be enough to make joining attractive, while the nonmember markup shouldn’t be so high as to feel like gouging. Pricing strategy in general is hard enough, and something in which associations aren’t known for their savvy.

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Association Subculture

JUNE 12, 2014

That is definitely a problem, not least of which because our Boards tend to be representative rather than competency based, and because we tend to fall prey to the narrative fallacy, where we feel compelled to construct stories around data and then force any additional data into that story, whether or not it fits. If not, what can?

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MemberClicks

DECEMBER 1, 2022

This article outlines those 5 basic and invaluable points that you should definitely be meeting and communicating with your members. Throwing in some free swag, discounts and info is just a bonus. Why you should read it. Member relationships can only be as good as their foundation. And, your members probably love them too!

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Jamie Notter

JANUARY 14, 2014

I’ve seen that, and it can definitely be very frustrating. They give their call center employees extensive authority to grant upgrades or discounts to customers, and they don’t use call-center scripts, because they want employees to be themselves. But that’s not culture eating strategy.

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Associations Now

MAY 2, 2014

The good news for NACE: 98 percent of those email addresses were not previously in its database, and the association estimates the initiative led to 1,351 new registrants, more than half of whom were not previously familiar with NACE—a definite win-win for both exhibitors and the association.

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Reid All About it

JULY 21, 2017

Hotels are constantly seeking new ways to generate profits—from resort fees to room rental to service charges—so planners are being asked to pay for goods and services that were formerly complimentary or discounted. Learn how to be prepared to negotiate additional goods and services. Host: American Marketing Association. Thu 7/27 at 2 p.m.

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Disciple Media

MAY 24, 2023

Email is the definition of affordable marketing: The cost of developing and placing digital ads increases every day. That incentive could take the form of a discount, free admission, free shipping or a preview of an upcoming product. That might mean a free gift or a £20 discount coupon or a T-shirt. Doesn’t matter.

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Velvet Chainsaw

MARCH 20, 2015

We’re seeing a trend that includes both more aggressive discount packages and customized experiences. Group Discounts It’s not new, but more organizers seem to be decreasing their definition of a group from 10 to five, because it’s really hard to take advantage of an offer that is difficult to organize.

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Associations Now

SEPTEMBER 12, 2016

You have to be willing to stretch your definition of work and constantly show off your brilliance. The A2IM Supporters Program, which is open to individuals or smaller organizations, hopes to fill the gap for those who might otherwise benefit from the group but can’t afford the higher-cost member dues. " https://t.co/1QQoE67ygf

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Associations Now

MARCH 10, 2014

With free two-day shipping for most items, the program offers a definite perk for shoppers who buy a lot of stuff from Amazon. It seems Costco pushed a little too hard on discounts for its members during the holiday season, and consumers often went for the deals rather than the big-ticket items.

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Socious

NOVEMBER 30, 2016

Don’t discount an AMS software vendor just because their site doesn’t contain all the detailed information you want, but make sure you ask them about anything that’s unclear. But their definition and yours might not be the same. You could have incomplete information on software features and pricing. A lack of information.

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Velvet Chainsaw

OCTOBER 3, 2012

I think this is definitely what many conferences should do. I am also assuming that Jenise was given some type of compensation for her presentation, whether it was free registration, travel, lodging and expenses, a discount on registration or even paid a stipend or honorarium. How should it be disclosed?

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Associations Now

NOVEMBER 10, 2015

In a recent blog post, the council took a definitive stance on whether a hot dog is a sandwich, an unusual debate that even a presidential candidate has weighed in on. In honor of Veterans Day, the National Restaurant Association is highlighting member companies that are offering discounts to U.S. Long story short: It isn’t.

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Associations Now

MARCH 11, 2015

When it comes to discounts and free trials, you’re either an optimist or a pessimist. If your glass is half empty, you worry that discounts and free offers devalue your product and train customers to expect high value with little cost. (See Robin Wagner, COPM, is definitely an optimist. Could it work elsewhere?

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Associations Now

APRIL 17, 2013

Social media by definition is open. ” “Social media by definition is open. They’ve even given rise to a new association job title, “ community manager ,” which didn’t exist just a few years ago. But, if you ask Roy Snell, most associations are getting these new social networking platforms dead wrong.

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Associations Now

JANUARY 30, 2017

Don’t discount other reasons for the divide, though. Even the definition of “leadership,” though, isn’t set in stone. A recent study spotlights a generational divide over defining leadership. But we can agree on what leadership is , right? The differences may to some extent be generational.

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Achieve

AUGUST 18, 2020

You’ll definitely need the right tools for the job. . Depending on whether your virtual event is ticketed, you may offer early registrants a discount to boost registrations overall. Will you incorporate other virtual elements, like live-streamed programming? If a supporter declines your invitation, ask for a donation instead.

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