Remove Definition Remove Email Marketing Remove Member Engagement Remove Recruitment
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Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 257
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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150
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Association Brain Food: 5.12.23

Reid All About it

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Impexium explains how your association and members could benefit from offering a tiered membership model. Membership tiers. No plan, no progress.

Chicago 200
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Association Brain Food Weekly: 7.16.21

Reid All About it

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Learn how to use these strategies to deliver better engagement and personalized experiences, boost recruitment and retention efforts, and support new product development. Usability testing. More info/register. CAE credit.

Revenue 195
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Association Brain Food Weekly: 4.23.21

Reid All About it

It’s time to take control of your data to determine the heath of your membership retention, recruitment, engagement and revenue to produce the best results. Hear insights from a career coach in our industry, an executive recruiter, and a senior HR executive, alongside overarching approaches and best practices. Thu 4/29 at 2 p.m.

Revenue 370
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Association Brain Food Weekly: 7.21.17

Reid All About it

8 Biggest Mistakes Email Marketers Make and How to Avoid Them. Learn optimization tips for subject lines and email design, why email deliverability can’t be ignored, and what email metrics are true indicators of success. Host: American Marketing Association. Engaging Members for Improved Retention Rates.

Las Vegas 231
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Association Brain Food: 10.21.22

Reid All About it

These conditions call for a new definition of your association board’s duty of foresight , which “requires [them] to stand up for their successors’ futures through intentional learning, short-term sacrifice, and long-term action.” How Association Marketers Are Using Digital To Grow Member Engagement & Revenue.

Revenue 44