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Association Brain Food: 3.17.23

Reid All About it

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. I will definitely make that again. Chapter habits.

Revenue 205
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Association Brain Food Weekly: 4.9.21

Reid All About it

How to communicate price increases: a timely post if you’re planning to charge a more appropriate amount for your virtual events this year. You know that data is—and will continue to be—the central source of power when it comes to organizational growth. Host: Social Velocity. Quick hits. Michael Tatonetti, CAE ).

San Diego 370
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Beguile Potential Conference Attendees

Velvet Chainsaw

Feel-Act-Think According to True Impact Marketing (TIM), a Canadian neuromarketing research and strategy firm, consumer purchase behavior has evolved from Think-Feel-Act to Feel-Act-Think. Applying Groupon Tactics To Your Conference Marketing Groupon offers one of the best examples of a company that is going all in on neuromarketing.

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Association Brain Food: 10.21.22

Reid All About it

These conditions call for a new definition of your association board’s duty of foresight , which “requires [them] to stand up for their successors’ futures through intentional learning, short-term sacrifice, and long-term action.” AMS experts will be showcasing platforms and sharing their knowledge with the association market.

Revenue 44
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The Essential Guide to Virtual Conference Platforms

Leading Learning

First, knowing that the term can be interpreted in many ways, we want to be clear about our definition of a virtual conference. We want to be clear that our focus here is specifically on virtual conferences and platforms that can support the definition above. Often used more for marketing / lead generation events.

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Association Brain Food: 7.22.22

Reid All About it

Marketing General Inc. MGI) released the 14 th edition of their Membership Marketing Benchmarking Report. If you’ve flown recently, you’ve probably experienced higher prices, fewer choices, and, for the unluckiest, delays and cancelations. On the side: broccoli roasted with red onion, garlic power and ancho powder.

Price 43