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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.

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What to Do When Membership Is Booming?

Associations Now

When your industry is red hot and your membership numbers are, too, how do you sustain your momentum? The Robotic Industries Association takes a three-pronged approach. Declining membership naturally causes sleepless nights for association CEOs and membership teams, and finding solutions to that challenge is critical for survival.

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Why Aren’t Associations Creating Walking Billboards?

SCD Group

Back in October 2012, I posted Are You Using Identity as Association Marketing Strategy. Sitting in the airport last Saturday, I noticed a huge number of people wearing logoed clothing that identified themselves with their team, cause, city, company. Why don’t we seek association gear promoting an industry or profession?

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14 Lessons Learned At #ASAE14

Holly Duckworth

Known as the “not to be missed” event of the year for more than 6,000 of the industries executive directors, CEO’s and suppliers. Referencing the new ASAE International Associations research this session truly capitalized on data driven strategies and current trends. You can purchase the full study here.

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111 Intriguing Chats for 2011

ChatterBachs

8of12 - August Jackson; Sterling, Virginia; Competitive Intelligence and Strategy Professional, Tech Pundit and Bad Speller at Verizon. BrettRelander - Brett Relander; Dallas, Texas; I work with small to medium sized businesses & corporate brands to develop measurable digital & social media strategies. forrestkoba - Forrest W.

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Reinvent What You Do, Not Who You Are

Association Subculture

How structural changes in our economy are moving entire industries out of the United States leaving members out of work and without the appropriate training to move into something else. Narcissism is not a business strategy. And now, Detroit. Our beloved Detroit is in danger of losing its soul.

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