Associations Now
AUGUST 24, 2015
Struggling to develop a strategy to get your organization’s voice heard amid the din of online conversations? The guide, rife with insights from five nonprofit communications pros, offers a step-by-step breakdown of how to plan, execute, and analyze social media campaigns.
Aaron Wolowiec
AUGUST 10, 2015
The State of Association Marketing ,” unveiled this week during ASAE’s annual conference in Detroit, summarizes the marketing efforts of 373 survey respondents, mostly comprising membership associations. As someone who’s learned to blend public relations and marketing, I can vouch for the fact that marketing can’t exist without strategy.
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Associations Now
JUNE 20, 2017
It drew some critics: Forbes contributor Jake Hayman questioned both Bezos’ desire to focus on short-term benefits and his move to reach out for answers on social media. And opportunities like this are everywhere on social media if you’re ready to respond. — Madonna (@Madonna) June 17, 2017.
Association Subculture
MARCH 25, 2013
Narcissism is not a business strategy. We can't spend months debating about the usefulness of social media and then wonder why we aren't moving the needle on jobs and education. And now, Detroit. Our beloved Detroit is in danger of losing its soul. This has been happening in Benton Harbor, in Flint and other towns.
SCD Group
FEBRUARY 24, 2013
Super Bowl results combined with three articles on media trends caught my eye over the last weeks. And, the Super Bowl helped showcase the continuing engagement power of Social Media platforms, especially Twitter. #1 6 Social media scores with Super Bowl. million social-media comments related to the game: 27.7
Associations Now
AUGUST 11, 2015
In a Sunday panel at the ASAE Annual Meeting & Exposition in Detroit, Geary noted that he respects the value of technology but said he has become less knowledgeable about tech as he gets older, relying on his younger staffers to keep him abreast of important trends and stepping in when he needs to get a stronger handle on a given issue.
Beth Kanter
JULY 30, 2012
Social Media: Getting Leadership Buy-In. Social media presents incredible opportunities for nonprofits, both large and small. Social Media 4 NPOs (@SM4Nonprofits) July 26, 2012. regarding social media #SM4NP @ dalvarez1 of @ sfgoodwill — Jennifer Bullock (@JennyBullock) July 26, 2012.
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