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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Are they relevant to your mission or industry?

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Your Guide to Building a Membership Marketing Strategy: Tips for 2023 and Beyond

MemberClicks

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

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Keeping Email in the Mix: Association Marketing and Young Professionals

Association Briefings

They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. But now, that group is retiring and associations are charged with filling the void with a mix of younger industry professionals - many with new ideas that will shape the association landscape for years to come.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

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50 Ways to Increase Membership for Associations or Nonprofits

MemberClicks

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. Create and promote the networking event as a way to hobnob with other professionals from their industry. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits.

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50 Ways to Increase Membership for Associations or Nonprofits

MemberClicks

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. Create and promote the networking event as a way to hobnob with other professionals from their industry. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits.

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Building a Membership Website That Works: 7 Steps

MemberClicks

Below, you’ll find seven easy steps on how to build a membership website to recruit and retain members plus find your perfect membership website builder! Members pay a fee for access to related events and opportunities, such as local sports competitions, networking, business discounts, or classes. What Is a Membership Website?