Remove Discount Remove Email Marketing Remove Marketing Remove Recruitment
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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

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3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

The Top 3 Ways Associations Recruit New Members. The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). Email came in as the second-best way to improve member acquisition.

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Keeping Email in the Mix: Association Marketing and Young Professionals

Association Briefings

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. Today’s associations face unchartered challenges.

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Building a Membership Website That Works: 7 Steps

MemberClicks

Your organization’s membership website is one of your most visible marketing assets. Below, you’ll find seven easy steps on how to build a membership website to recruit and retain members plus find your perfect membership website builder! Members pay a fee for bulk discounts on products or services or for benefits like free shipping.

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How to Create a Member Referral Program

MemberClicks

You probably do some email marketing, event marketing (to attract potential prospects) and maybe even some inbound marketing. But are you tapping into your strongest marketing tool – your members? A referral program is one of the best ways to recruit new members. Referral programs VS referral marketing.

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Association Brain Food Weekly: 7.21.17

Reid All About it

Host: American Marketing Association. Hotels are constantly seeking new ways to generate profits—from resort fees to room rental to service charges—so planners are being asked to pay for goods and services that were formerly complimentary or discounted. Grow Your Event with Digital Marketing That Works. More info/register.

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