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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations.

Strategy 169
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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Although they’re the biggest generation in the workforce, millennials make up only 19 percent of association members, per MGI. Online career center. Career webinars.

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Association Brain Food Weekly: 2.5.21

Reid All About it

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. The Community Roundtable invites online community managers to participate in their 2021 State of Community Management survey.

San Diego 370
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Association Brain Food: 3.24.23

Reid All About it

In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. Data-informed event planning. I’m happy to feature it as long as it’s not too product-centric.

Revenue 227
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14 Non-Dues Revenue Tips for Associations Big and Small

MemberClicks

By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. Offer ad space in your organization’s newsletter. In addition to banner ads, you can offer ad space in your organization’s monthly or weekly email or printed newsletters.

Revenue 98
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Best Association Management Software | Our Top Picks

Fonteva

Plus, the software is built on Salesforce, the world’s leading CRM platform for businesses. Some of its top features include: Comprehensive member profiles and database reporting capabilities. Draw directly from your own data reports, contact databases, and member CRM to plan your best event yet, all in a single platform.

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Active Loyalty in the Lifelong Learning Business

WBT Systems

Your course evaluations show they’re satisfied with your online learning programs, but yet they stray. Yet, the Society for Human Resource Management said that 89 percent of employees report overall job satisfaction. Discounting might get them in the door but it doesn’t breed loyalty. Customers have choices.

Discount 186