Association Adviser

NOVEMBER 11, 2016

Last month, we asked our readers: What are your most valuable sources of non-dues revenue? It’s not surprising that this group was cited as the most valuable source of non-dues revenue by half of our poll’s participants. Government sources of non-dues revenue were deemed the most valuable by 17 percent of poll respondents.

Revenue 88

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Reid All About it

MARCH 24, 2023

In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. Non-dues revenue. Data-informed event planning. 1 CAE credit. . – More info/register.

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Membersuite

SEPTEMBER 10, 2022

Early-career professional: dues are discounted for a limited number of years or until the member reaches a certain age or career milestone. Professionals in transition: dues are discounted for people who have been laid off or entering the profession from another career. . #3. Benchmark compensation or operations survey reports.

Price 135

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.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside. What can we do to fill that gap?’”.

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Higher Logic

OCTOBER 17, 2017

An impressive 84 is the average according to a 2016 benchmarking report from Mariner Management. Generate Revenue through Digital Advertising. Help your chapters generate even more revenue through digital advertising on their website or online community. If your association has chapters, how many does it have?

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MemberClicks

JULY 31, 2023

Relationships are at the core of all associations and chambers of commerce, paving the way for essential revenue that maintains their long-term success. Some of the key reasons to invest in this software include: Revenue maximization. Data collection and reporting. Membership reporting. Built-in reports.

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WBT Systems

OCTOBER 3, 2017

This recently released report, based on a survey of more than 200 associations, describes how trade and professional associations are using technology to enable and enhance learning. You can listen to Jeff Cobb and Celisa Steele, co-founders of Tagoras, discuss highlights of the report on episode 99 of their Leading Learning podcast.

Mooc 192

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GrowthZone

DECEMBER 20, 2022

We hope you enjoy (and can relate to) hearing from our customers and how they are reaping the benefits of using GrowthZone’s software solutions to grow member value, increase productivity, and boost revenue. Our events, calendar, programs, meetings, sponsorships, newsletters, social media, meeting content, reminders, etc.

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WBT Systems

FEBRUARY 6, 2018

They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. How much will you need in course revenue to make the profit you desire? Newsletter analytics. If your online course doesn’t meet a market need, it won’t succeed. No demand, no students.

Course 160

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WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Website visitors provide their email address in exchange for a download of a tip sheet, checklist, report, or ebook. Consider topics such as: How to prepare for an interview.

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MemberClicks

OCTOBER 10, 2023

But membership programs are one of the best ways for nonprofits to create reliable revenue streams—and stronger relationships with their supporters. It’s a win-win: nonprofits get the funding they need, and members gain access to exclusive experiences, events, training, discounted services, and other perks.

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Protech

MARCH 30, 2023

While both of these systems are designed to collect, store, and analyze data, CRMs are primarily used to learn more about customers and create stronger relationships with them with the goal of boosting revenue. Managing finances is a pain point for many associations, especially when there are revenue streams from multiple sources (e.g.,

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Reid All About it

FEBRUARY 5, 2021

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts.

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MemberClicks

DECEMBER 19, 2023

This could include: Discussion forums Membership directories Event calendars and registration Job boards Industry research and reports Through a personal login, membership websites allow organizations to provide additional benefits to dues-paying members. Engagement Tools : Online classes, newsletters, and group workshops.

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Protech

MAY 4, 2020

In fact, a recent report from eMarketer revealed that people spend on average 4 hours a day on their phone. . Typically, those interactions include your public relations and marketing activities, social media posts, email newsletters, webinars, blogs, SMS and podcasts. . What CMS Functionalities do Members Expect? .

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MemberClicks

DECEMBER 19, 2023

Research competitors and events of interest for target audience Once you’ve identified your target audience, ask them about events and trade shows they have or plan to attend through a survey in your members-only area or next member newsletter. Pick the right trade show technology Technology is a key part of your trade show’s success.

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Association Briefings

MAY 6, 2021

Now, add engagement and revenue to the mix, while attempting to keep an annual tradeshow afloat in a hybrid world of in-person and virtual events. report receiving 21-50 emails a day; and 7.5% Newsletters are important - don’t forget about them! Today’s associations face unchartered challenges. receive over 100 emails every day.

Marketing 52

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Aaron Wolowiec

JUNE 16, 2015

Is your sponsorship revenue stagnant or declining? Experts say 85 percent of a trade show’s revenue comes from selling exhibit space. Here are five tips for growing your event sponsorship revenue. Based on the 2014 Association Benchmarking Report , only 42.8 The other 15 percent comes from sponsorship and advertising.

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MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. Keeping established members around provides your organization with a steady revenue stream. with your logo).

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MemberClicks

DECEMBER 14, 2022

Maybe that means mastering the art of writing funny and engaging subject lines or not abusing your org’s newsletter to the point that recipients audibly groan when they see another email from you. That also means that you should likely be using email more if you want to grow your non-profit’s or association’s revenue.

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Nimble AMS

DECEMBER 9, 2023

Are you looking for new ideas to increase association revenue? Well, search no further. Your association can increase revenue by boosting its efforts in volunteer recruitment and engagement. Read on to learn how to mobilize your event volunteers and help your association increase events revenue to reach its financial goals.

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ISAE

APRIL 4, 2024

Legacy or planned giving unlocks a wide range of benefits for both your organization and your donors.

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Association Success

APRIL 25, 2017

How do you preserve revenue streams from high-value content, reports, and publications and still rank highly in Google for those items, if Google can’t actually index the content? Order a ranking report from an SEO firm, or better yet monitor the rankings of your keywords on an ongoing basis to assist with decisions like this.

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MemberClicks

MAY 13, 2022

Here at MemberClicks , we serve professional associations, trade associations and chambers of commerce to equip them with the tools they need to grow their membership and revenue. Finally, having access to detailed, accurate reports is a critical component of creating a data-driven strategy for your organization. Financial Management.

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MemberClicks

JANUARY 6, 2022

However, according to a recent Wild Apricot report , 68% of organizations have trouble with bolstering their membership numbers. Providing a reward—a discount on dues, a gift card and handwritten note, a gift card for a fancy dinner—shows your appreciation for current members. Offer a discount or promotion. with your logo).

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MemberClicks

JANUARY 6, 2022

However, according to a recent Wild Apricot report , 68% of organizations have trouble with bolstering their membership numbers. Providing a reward—a discount on dues, a gift card and handwritten note, a gift card for a fancy dinner—shows your appreciation for current members. Offer a discount or promotion. with your logo).

Recruiting 52

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Association Adviser

OCTOBER 15, 2013

When it comes to non-dues revenue, don’t put all your eggs in one basket. AA: MHEDA has a robust portfolio of member communication vehicles (magazine, website, e-newsletter, MHEDA-TV). AA: MHEDA seems to have many different channels for generating non-dues revenue. our readers? affinity programs). affinity programs).

Revenue 60

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Membership Marketing

JANUARY 19, 2010

Last year, I wrote an article for the Avectra Academy newsletter. Membership Marketing Benchmarking Report. Click on the Picture for a Free Downloard of the Report. He also launched the annual Membership Marketing Benchmarking Report and developed the membership framework he calls the Membership Lifecycle. Publications.

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Fonteva

SEPTEMBER 30, 2019

Some of its top features include: Comprehensive member profiles and database reporting capabilities. Automated and custom data reporting into your member CRM makes it easier than ever to track your members, identify areas for growth, and get a firm grasp on your own data. Powerful event management features. Program management tools.

Software 40

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Membership Marketing

SEPTEMBER 21, 2010

So it was interesting to note the results of a quick online survey that ASAE did with one of their newsletters. They do not present it as statistically valid due to the limited number of responses, but it is interesting to note that only 26% of associations report running a special new member program for their organization. Newer Post.

Marketing 40

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Membership Marketing

NOVEMBER 4, 2010

• What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? Membership Marketing Benchmarking Report. Click on the Picture for a Free Downloard of the Report. The 2012 Membership Benchmarking Report says "NO WAY.". Dues Discount. (4). Newer Post.

Social Media 40

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Membership Marketing

NOVEMBER 15, 2010

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. Membership Marketing Benchmarking Report. Click on the Picture for a Free Downloard of the Report. Dues Discount. (4).

Price 40

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Membership Marketing

NOVEMBER 1, 2010

He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. Membership Marketing Benchmarking Report. Dues Discount. (4). January 3, 2011 11:58 AM.

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Membership Marketing

MARCH 5, 2010

In the March 2010 edition of ASAE’s Membership Developments newsletter, Karen Krzmarzick, CAE, the Executive Director, of the American Society of Ophthalmic Administrators (ASOA) reported on her success with one free trial method. They reported 700 current free trial participants and a conversion rate of 11 percent to membership.

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Membership Marketing

DECEMBER 10, 2009

• He launched a conference web site and drove prospects to it using a weekly conference e-newsletter. Membership Marketing Benchmarking Report. Click on the Picture for a Free Downloard of the Report. The 2012 Membership Benchmarking Report says "NO WAY.". Dues Discount. (4). January 5, 2010 6:37 AM.

Content 40

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Membership Marketing

DECEMBER 8, 2009

• Inside: [hot topic in your newsletter you think will get the most opens] • Save $200: [insert event here] Early Bird Registration Ends [insert date here]” What are your best performing subject lines? Membership Marketing Benchmarking Report. Click on the Picture for a Free Downloard of the Report.

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Membership Marketing

JULY 17, 2012

You want them to raise their hand and register on your website, accept a free whitepaper or newsletter, or attend a webinar or meeting. Membership Marketing Benchmarking Report. Click on the Picture for a Free Downloard of the Report. The 2012 Membership Benchmarking Report says "NO WAY.". Dues Discount. (4).

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