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What is a marketing plan & five steps to write one

Freestone

Continue reading for helpful marketing planning strategies. Marketing plans are operational documents that outline an advertising strategy to reach a target market and generate leads. Social media. Establish your strategy and execution Identify your channels for communicating your marketing messages.

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Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

From creating processes for handling your association’s most valuable asset (your data) to delegating tasks to maintain an organized strategy, this guide covers it all. Consider another valuable tool in your association’s toolbox: your association learning management software (LMS). Social media platforms. Let’s dive in!

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Association Brain Food: 2.23.24

Reid All About it

TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Learning subscriptions. Member mobile app. Webinar latecomers. More info/register.

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Association Brain Food: 10.20.23

Reid All About it

TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. The Free Press ) Social media platforms hate the written word.

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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

Before the rise of social media and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. Recipients can display these badges on social media, websites, email signatures and online resumes. The learning community has been seeking a serious use for LMS gamification.

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Tips for Kickstarting Your Podcast Channel

Blue Sky eLearn

Share a document outlining expectations. However, we also recommend considering hosting them on your LMS. Then get the word out via email blasts and social media. But they still need to be prepared and understand what’s expected of them. Post-Recording . Consider where you want people to access your podcast from.

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Association Brain Food: 10.13.23

Reid All About it

Inspired by a Non-Dues-a-Palooza workshop presented by Lori Zoss Kraska of Growth Owl , TopClass LMS explains how to partner with a company’s CSR team on sponsored education programs that align with both your missions. Come ready to learn, share, and discuss strategy, resources, and challenges. AI in the workplace. More info/register.

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