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The Power of Content Marketing: Attracting and Retaining Members

Membersuite

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

Content 93
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Empower association volunteers to boost member engagement

Nimble AMS

Learning program. Increase opportunities for deeper member connections by empowering your volunteers to lead in your learning program. Encourage qualified volunteers to offer their specialized industry knowledge to create continuing education courses or webinars for your members. Mentoring program.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Give members a place to learn and find the right content.

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Association Brain Food Weekly: 12.13.19

Reid All About it

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Raleigh 259
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Your Association Members & Customers Have an Ear for Podcasts

WBT Systems

By adding podcasts to your online learning curriculum and communication strategy, you will attract the attention and loyalty of members, customers, and prospects, while enhancing the impact of your educational content. A podcast is simply audio content that’s delivered digitally in the form of an MP3 file. Habit-forming.

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Association Brain Food Weekly: 5.5.17

Reid All About it

Jo Damato, ‎director, educational development & strategy, National Business Aviation Association. Share your best apps and how you use them in your work…whether it is your association management data base, project or meeting management, scheduler, email, mobile app or other neat tools that saves you work and time. Host: ASAE.

Charlotte 158
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The World of Opportunities for AMCs: A YM Perspective

YourMembership

Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. An increase in the cost of providing programs and services as membership numbers and dollars decline. Please take a moment and download this case study.