Wed.Jun 09, 2021

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Web Tracking – the Ultimate Member Service

Higher Logic

The post Web Tracking – the Ultimate Member Service appeared first on Higher Logic. See how web tracking, a powerful tool within marketing automation, can help your association target and personalize member content. The post Web Tracking – the Ultimate Member Service appeared first on Higher Logic.

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How to Make Work Friends When You Work Remotely

Achurch

Working from home certainly has its advantages. But if you’re the new guy or gal on staff, a remote workplace might seem challenging at first. You can’t rely on the convenience of casual office interactions to help you develop relationships with co-workers. We have advice on making remote work friends when chatting in the kitchen or stopping by someone’s cubicle is out of the question.

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Digital Transformation: Where Do I Start?

Spark Consulting

This is what it really comes down to, right? Learning about what digital transformation is (and isn’t), why it matters, what barriers are unique to associations, what advantages our industry has – that’s all interesting and useful. But how do you actually accomplish digital transformation in your association? Maddie Grant, my co-author for The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward , and I have you covered: Assess w

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Normal Left the Party—Survey Reveals Associations Want Her Back

.orgSource

What should we call it—the New Normal, the Next Normal, Another Normal? Please let go of normal. When the DJ stopped playing oldies, Normal left the party. Since well before the pandemic, I’ve been urging my colleagues and clients to consider that stability in the digital marketplace is a dangerous illusion. Guiding our association clients […].

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Ask, Capture and Act Your Way to Better Member Engagement

Association Adviser

PropFuel's Ask, Capture, Act process for deepening member engagement shows you how to meet the needs of people who want your association to reach them. The post Ask, Capture and Act Your Way to Better Member Engagement appeared first on Association Adviser.

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6 Best Small-Town Chamber of Commerce Ideas from 2021

MemberClicks

Between shutdowns and layoffs, 2020 was not kind to the businesses that make up small-town chambers of commerce, thanks to COVID-19. But good days are ahead as analysts predict a lot of pent-up consumer demand is about to be unleashed onto the economy, making now an excellent time to help your members get their strategy in tip-top shape. Here are six of our best small-town chamber of commerce ideas to support your community.

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Collegium Acquires SBI Association Management

SBI

Acquisition marks new era for association management innovation. NEW YORK, NY, June 9, 2021 PRNewswire/ — Collegium Partners, Inc., the parent company to leading professional services firms exclusively serving nonprofits and associations, has acquired SBI Association Management, strengthening its position within the association management space.

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The Events Elephant in the Room – Events Revenue

Eplys

With the recent CDC modified masking recommendations and venues around the US announcing total openings, it is becoming more apparent that in-person (or hybrid) events will rebound more quickly than initially expected. Event organizers are scrambling to not only secure locations and venues but understand the technology and execution of hybrid events.

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Encourage engagement with prizes!

Effective Database

Encourage engagement with prizes! One of the biggest challenges any organization faces when implementing a new system is user adoption. It's difficult to get users to engage and make significant changes in their behavior, and user adoption is probably the single most important key to success with a new system. So to address that issue, one … Encourage engagement with prizes!

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.