Wed.Apr 10, 2019

How do I Measure Member Engagement in Trade Associations?

HighRoad Solution

Member engagement can be harder to measure in trade associations than in professional societies. But that doesn’t mean it’s not vitally important. member engagement

Amplify Attendance: 4 Ways to Drive Conference Registrations


Event season is here, and a big part of planning is promoting. It’s all about those registrations! To drive interest AND actions (AKA members and prospects actually registering), check out these four promo tactics: event planning Association Views

Daily Buzz: Analyze Facial Expressions for Accurate Attendee Feedback

Associations Now

Post-conference surveys gather only limited attendee feedback. But analyzing participants’ faces? That’s another story. Also: Patagonia’s new stance on co-branding. Post-meeting surveys are a great way to get attendee feedback, but participation isn’t always guaranteed.

How to Measure Association Progress


Tweet. Goal setting is easy. Reaching those goals is a whole different ball game. Measurable results are key to the SMART goal process for associations (Specific, Measurable, Achievable, Relevant, Time-based). If you can’t measure it, you can’t manage it.

Study: Podcast Listeners Skew Millennial, Use Lots of Social Media

Associations Now

A new report shared at the National Association of Broadcasters’ annual conference highlights a few potentially surprising tends. Among them: Many podcast listeners follow along on YouTube, not iTunes.

Why Technology Can Help Small-Staff Associations Boost Nondues Revenue

Associations Now

A new report finds small associations want more nondues revenue but haven’t focused on achieving it. To remedy that, report authors recommend quick tech fixes to bring in more money.

Diversity-Minded Venture Capital Group Gets Startup-Minded About Growth

Associations Now

All Raise, a nonprofit that aims to increase the influence of women in both the startup and venture capital spaces, is in full-growth mode with a newly hired CEO at the helm.