Wed.Apr 10, 2019

How do I Measure Member Engagement in Trade Associations?

HighRoad Solution

Member engagement can be harder to measure in trade associations than in professional societies. But that doesn’t mean it’s not vitally important. member engagement

Amplify Attendance: 4 Ways to Drive Conference Registrations


Event season is here, and a big part of planning is promoting. It’s all about those registrations! To drive interest AND actions (AKA members and prospects actually registering), check out these four promo tactics: event planning Association Views

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Daily Buzz: Analyze Facial Expressions for Accurate Attendee Feedback

Associations Now

Post-conference surveys gather only limited attendee feedback. But analyzing participants’ faces? That’s another story. Also: Patagonia’s new stance on co-branding. Post-meeting surveys are a great way to get attendee feedback, but participation isn’t always guaranteed.

How to Measure Association Progress


Tweet. Goal setting is easy. Reaching those goals is a whole different ball game. Measurable results are key to the SMART goal process for associations (Specific, Measurable, Achievable, Relevant, Time-based). If you can’t measure it, you can’t manage it.

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

Study: Podcast Listeners Skew Millennial, Use Lots of Social Media

Associations Now

A new report shared at the National Association of Broadcasters’ annual conference highlights a few potentially surprising tends. Among them: Many podcast listeners follow along on YouTube, not iTunes.

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Diversity-Minded Venture Capital Group Gets Startup-Minded About Growth

Associations Now

All Raise, a nonprofit that aims to increase the influence of women in both the startup and venture capital spaces, is in full-growth mode with a newly hired CEO at the helm.

National Volunteer Week: How Associations Are Celebrating

Associations Now

The event, turning 45 this year, has some associations in a thanking mood and others launching new ideas for their members. Read on to see how different groups are taking part this week.