YourMembership

SEPTEMBER 24, 2019

How associations can leverage digital and traditional marketing for more member engagement and non-dues revenue. Your career center holds great potential as a member benefit and a source of non-dues revenue. It’s time to take it to the next level! Here’s how. When it comes to benefits from their professional membership associations, members want help finding jobs.

Revenue 150

Revenue Member Engagement Marketing Email Marketing 150

Smooth The Path

SEPTEMBER 24, 2019

While I worked for Crayola, I had a Crayola green, logoed canvas briefcase. Over the years of commuting and travel, it became battered and sun-bleached, and soon the logo was outdated. I held on to that bag because it was a badge of honor — a physical sign of my longevity at the company. . Long-time members consider their long-time-ness to be a badge of honor too.

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System Association Value Member Experience 103

Associations Now

SEPTEMBER 24, 2019

Odds are that you’re going to be more likely to deal with haters than fans on a Facebook page, according to a recent study. But smart moderation tactics can help defuse issues before they get out of hand. For every three comments the average Facebook page gets, two of them are likely to be negative. That’s according to some recent research from INFORMS , an international association for operations research and analytics.

Minnesota 99

Minnesota Social Media Analysis Course 99

Aptify

SEPTEMBER 24, 2019

Keeping members around long-term by continuously providing value. . If members think your organization provides too little value, they’re not likely to renew. Keeping members around year after year means continually providing them with value. Simply put, if members think your organization provides too little value, they’re not likely to renew. That may seem obvious.

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Technology Membership Management Tips Member Experience 69

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Associations Now

SEPTEMBER 24, 2019

A new report from the National Association of Corporate Directors underlines the importance of boards being transparent, accountable, involved, and able to keep up with a rapidly changing operating environment. Board leaders can drive big changes in their organizations—as long as they’re willing to embrace that role. That’s a key finding of a new study from the National Association of Corporate Directors (NACD), whose Blue Ribbon Commission initiative this year makes the case that board ch

Report 87

Report Leadership Social Media Innovation 87

Associations Now

SEPTEMBER 24, 2019

Leverage LinkedIn as a marketing tool to drive brand awareness. Also: Do your chapters need more support? LinkedIn might be a professional networking site, but for brands, it’s about more than getting social. “LinkedIn isn’t new, and neither is the idea that every business needs a LinkedIn presence,” says Rebecca Hill on Nonprofit Hub. “The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy.”.

Marketing 81

Marketing Analysis Social Media Report 81

Association Adviser

SEPTEMBER 24, 2019

Karl Ely, CAE, senior vice president and publisher for ASAE and Betsy Piper/Bach, JD, CFP, CIMA, president for ASAE Business Solutions, answer your questions about ASAE's non-dues revenue journey. The post Your Questions About ASAE’s Non-Dues Revenue Journey Answered: Webinar Q&A appeared first on Association Adviser.

Revenue 62

Revenue 62

Associations Now

SEPTEMBER 24, 2019

Many associations say they want to be like Amazon, but do they act like it? The Craft Wine Association recently stepped up to the e-commerce behemoth by creating an online marketplace where consumers can buy from CWA members. When it’s time to buy something, where do you turn? If you’re like me, you probably use Amazon a lot (in my case, perhaps too much).

Honolulu 72

Honolulu Omaha United States Price 72

Beth Kanter

SEPTEMBER 24, 2019

AI4Good is a somewhat new field that sits at the intersection of big tech companies and the world’s biggest problems. There is a lot of experiments and research in different areas, including the international development sector to address the 2030 development goals, emergency and humanitarian aid, medical fields and many others. Partnerships with technology companies are driving AI4Good, providing their expertise, toolkits, and resources to work with nonprofits to integrate the use of AI.

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Report Guidelines Project Technology 41

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy