Association Adviser

NOVEMBER 16, 2022

Content is a significant driver of member engagement. Since member engagement is a cornerstone of operations, your association should be intentional about the content it creates. You could say that content and member engagement go together like peanut butter and jelly. . However, creating engaging content isn’t as easy as making a peanut butter and jelly sandwich.

Content 136

Content Tips Member Engagement Course 136

Velvet Chainsaw

NOVEMBER 16, 2022

Throughout 2022, nearly every meeting service provider continues to be short-staffed and plagued by last-minute no-shows or insufficiently skilled workers. This is having a huge impact on event organizers and their teams during both planning and execution phases of events. More than ever, we need to be running several steps ahead — checking, double-checking, and even pitching in to ensure the attendee and exhibitor experience doesn’t suffer.

Conference 52

Conference Maine Team Project 52

Effective Database

NOVEMBER 16, 2022

It's easy to collect; it's harder to manage The beauty of today's highly configurable AMS products is that they make it very easy to collect and store data. But configuring the system is actually the easy part.

System 40

System Products Process 40

Association Freak

NOVEMBER 16, 2022

Reading Time: 3 minutes. It’s a law of nature in marketing: Your best prospect is the customer you already have. Research consistently shows that it costs six to seven times more to get a new customer than to keep one, and in membership terms, smart associations understand what that means for retention. A dollar spent on retention goes much further than a dollar spent on recruitment.

Revenue 82

Revenue Recruiting Recruitment Member Engagement 82

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement