YourMembership
APRIL 12, 2018
How many times have you scrolled through your social media feeds today? Here’s an astonishing statistic to give insight on how much time you might be spending on them every day: The average person will spend more than five years of his or her life using social media. Considering how much time you might be spending on your mobile device checking your social media, it’s worth incorporating social.
Higher Logic
APRIL 12, 2018
They say to "never build on rented land," but is that always true? And, if this is the case, why do we continue to put our personal and business' intellectual property on public platforms owned by third parties? In the wake of GDPR and the great Facebook controversy of 2018 ( when 87 million users' data was collected without consent ), this is a great time to think about where you store your data, how you can maintain full control over it, and what improvements can be made to make your members f
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GrowthZone
APRIL 12, 2018
Associations are in the relationship business. People join and retain their membership because they know, like, and trust the association and the people in the organization. Sure, they need to justify their membership by getting value, but really, if they decide they no longer know, like, and trust the organization, they are gone. Well, in the age of social media, how do you develop and maintain that know, like, and trust that is so crucial?
Smooth The Path
APRIL 12, 2018
In the age of infinite choice, organizations can not afford to make the purchase experience difficult. And so we see one-click online ordering, retail stores with no checkout lines, curbside pick up, and more. All of these changes, which would be unheard of just a decade ago, seek to make the consumer experience easier. Frictionless. Grocery chain executives are likely having conversations like this, “maybe my grocery store carries the same items as the grocery store down the street, but I
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Association Adviser
APRIL 12, 2018
There is a highly disturbing realization when you go from being a college student to becoming a young professional: It’s the realization that no matter how much you prepared, what your GPA was, or how talented or determined you might be, you’re starting at the bottom. You have little or no knowledge of that organization’s products and services, let alone their corporate culture, co-worker’s personalities, or even where the bathroom is.
Association Success
APRIL 12, 2018
Solving pain points for your members can provide results for associations everywhere. A decade ago, NCARB (National Council of Architectural Registration Boards) set out on a mission to modernize their whole organization through technology. The goal was to have a single source of truth that would support every internal process and provide the right information to the right person at the right time.
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