Spark Consulting

AUGUST 3, 2022

We’re at the midpoint of the Top 10 All-Time Spark blog posts, with #5: 10 Tips for Creating an Effective Marketing Piece. The original piece was written in response to a conference presentation I’ve given a handful of times, where I ask participants to submit their marketing pieces ahead of time, I work with the sponsoring organization to mount them on foamboard and place them around the room on easels in advance, and then after sharing the 10 Tips, I hand the attendees markers and

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Association Analytics

AUGUST 3, 2022

The post Predict 2022 – Acumen User Conference – 10/26/22 appeared first on Association Analytics.

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PROPEL

AUGUST 3, 2022

More and more leaders are becoming very intentional about culture, and we LOVE that. They are not settling for generic core values—they are defining specific pillars that define their culture, which are rooted in clear behavior expectations. They’re not letting their culture drift and evolve randomly. Instead, they’re intentionally shaping it to fit today’s “new normal.” All of that, however.

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Velvet Chainsaw

AUGUST 3, 2022

With live conferences’ comeback, event organizers need to make complex decisions about how to incorporate digital product extensions into their business model. Based on our research, we estimate that there’s an even split between conference owners who are including synchronous or asynchronous hybrid options and those who aren’t. The half who is pursuing hybrid knows that they can’t just go back to what worked in 2019 despite the return of in-person events.

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Member Engagement

Membership Marketing

AUGUST 3, 2022

Here are some of our top findings on what drives membership growth from the 2022 Membership Marketing Benchmarking Report. You can download the full report detailing these and other activities that correlate with membership growth. Adding more new members is one of the top drivers of total membership growth. Associations reporting increases in their one-year and five-year membership numbers are significantly more likely to report increases in new member acquisition.

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