MemberClicks

DECEMBER 19, 2023

What’s the first thing you do when you want to learn more about an organization? Your organization’s membership website is one of your most visible marketing assets. Additionally, poor user experience can cause up to 50% of website visitors to end up with a competitor organization. Probably look up their website!

Directory 52

Directory Discount Software Tools 52

Reid All About it

APRIL 23, 2021

Participants get the first look at the report in July. Improve your skills in addressing unconscious bias in yourself and in others in your team and organization. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. The survey closes Friday, April 30. 1 CMP credit.

Revenue 370

Revenue Strategy Content Education 370

Higher Logic

APRIL 9, 2019

The frustration and desire to have images that stand out from the crowd drives some organizations to take their own photos. One stat reports that three days after people hear information, they remember 10 percent of it – BUT if the information was paired with a relevant image, people remember 65 percent of it. Then one-up them.

Content 153

Content Marketing Social Media Tips 153

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

Newsletter 52

Newsletter Tips eBook Content 52

Disciple Media

FEBRUARY 6, 2024

The key benefits we repeatedly hear reported are: Stable, recurring revenue: Predictable income streams provide financial stability and facilitate long-term planning. Market your membership site Marketing plan: Craft a detailed marketing plan that covers pre-launch buzz, launch promotions, and ongoing marketing efforts.

How To 36

How To Price Analysis Content 36

Fonteva

FEBRUARY 9, 2021

Not only does this help keep your association organized, but you can use these data points to personalize member communication and build more meaningful relationships. Email marketing and communication. With an integrated solution, you can pull all of your data together to create in-depth and meaningful reports.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Here’s the short list: 1) Lack of engagement with organization, 2) Lack of value and 3) Forgot to renew. They had more problems, and we had more solutions.

Directory 52

Directory Social Media New Jersey Member Engagement 52

Reid All About it

OCTOBER 11, 2019

Check out this 15-minute web series covering hot topics and issues related to 501c organization management. Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media.

DC 50

DC Washington Content Education 50

Beth Kanter

APRIL 1, 2013

I blurbed this book with, “If you are looking for a recipe book for tips and tactics to integrate mobile and social media to round out your nonprofit’s marketing plan, look no further than this book.” As a trainer, I was most interested in Chapter 7 about equipping your organization to do multi-channel campaigns.

How To 28

How To Sample Social Media Case Study 28

Beth Kanter

DECEMBER 23, 2013

Observation is not just scanning or browsing, but looking at another organization’s practice with a critical thinking lens and gaining insights. Along with benchmarking – that is comparing your organization’s numbers with an industry average or simply another similar organization or two is great.

Marketing 28

Marketing Social Media millennials Video 28