CMA Solutions
JULY 21, 2022
Welcome to email marketing. The average conversion rate is 1.22%, according to Barilliance , which is almost one sale for every 100 emails. billion emails will be sent and received today and every day this year. billion daily emails in 2025. How Can I Write Better Subject Lines for Emails?
CMA Solutions
MARCH 6, 2024
They can include press releases detailing newsworthy achievements, non-promotional contributions to trade publications, or—in the case of VSC, which capitalized on headline monitoring and timely pitching—interviews on health-related topics with magazines, podcasts, and TV newscasts. The tactics vary.
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Associations Now
AUGUST 23, 2013
Recently released cross-industry research highlights successful strategies and tactics when it comes to social media and digital marketing efforts within the exhibition industry. Johnson Experience Marketing. Email is the go-to. The majority of both brand marketers and meeting organizers prioritize email.
Association Briefings
OCTOBER 21, 2020
No matter how good the machine is, it can never replace the expertise of an industry professional, expertly curating the most relevant news that affects your members. Artificial intelligence (AI) is a huge part of today’s marketing ecosystem. You never want to lock out your audience from receiving varied and valuable industry content.
CMA Solutions
SEPTEMBER 30, 2022
Our industry has changed dramatically, and we must keep up with the evolution.” As part of the rebranding campaign, CMA developed a hybrid event guide for meeting planners and event organizers that positioned EPN members as thought leaders in the AV event industry. They had more problems, and we had more solutions.
AssociationChat
APRIL 10, 2020
The Gold Circle Awards committee voted to introduce this new category to address the segment of work associations execute that are not full marketing or communication campaigns such as, apps, blogs, podcasts, or social media. Association of Equipment Manufacturers; AEM Industry Advisor e-Newsletter. E-Magazine. E-Newsletter.
Associations Now
APRIL 26, 2013
“Engaging people using online meeting and event technology has never been more important,” said VEI’s Executive Director Michael Doyle in a press release. Another area ripe for improvement is how to market captured, on-demand content. Read this to find out how to get more people to open your emails.)
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