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Keeping Email in the Mix: Association Marketing and Young Professionals

Association Briefings

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

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Association Brain Food Weekly: 5.21.21

Reid All About it

Because of pandemic-induced change, Dave Lutz of Velvet Chainsaw Consulting says, “Conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past.” This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. every Monday.

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Association Brain Food Weekly: 12.21.18

Reid All About it

Association Adviser shares the story of Guillermo Ortiz de Zarate , Chief Innovation and Information Officer for NCARB, who created Lineup, a software platform that helps organizations efficiently manage talent and form teams (and committees) with diverse strengths. B2B content marketing predictions and trends for 2019.

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Gen Z 101: Five facts to attract more members to your association

Nimble AMS

While we can ’t promise we have all the answer s, this blog offers vital facts about the important young professionals that your organization is so eager to recruit. If Gen Z isn’t yet on your radar, it really should be. Gen Z appreciates innovative tech when choosing a career. Statista estimates there are 68.6

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Daily Buzz: Building a Branding Strategy

Associations Now

Also: Look beyond ideas when considering innovation. A strong brand and story will unify your staff and supporters around a specific cause, energizing them to work hard in their roles to support your organization’s important work,” Lane says. Innovation Beyond Ideas. Innovation isn’t about ideas. Other Links of Note.

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Association Brain Food Weekly: 2.22.19

Reid All About it

– How to Get Organized Internally to Ensure Corporate Partnership Program Revenue Growth (Alexandria VA). Organizer: Partnerships Professional Network Idea Exchange. Many of yesterday’s young members, the Millennials, have grown in their careers and in their understanding of the value association membership provides.

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Association Brain Food Weekly: 10.7.16

Reid All About it

Since I’ve been on an education kick lately, here’s an example of curation by a for-profit organization. In deciding to audit a tax-exempt organization, the IRS looks at the gap between the tax reported and paid, and the tax the IRS says is owed. – Election & Holiday Email Marketing Extravaganza. 1 CAE credit.

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